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Industry Newsline for May 1999

Kodak Recycles 250 Million One-Time-Use Cameras; Reclaimed Cameras Would Reach 2/3 Way Around Equator

ROCHESTER, N.Y., May 27--Eastman Kodak Company's environmental efforts reached a new milestone this month the recycling of 250 million one-time-use cameras. Lined up end-to-end, these cameras would stretch two-thirds of the way around the equator.

Together, the recycled cameras also -

  • Number enough to give one to every man, woman, and child living in the 48 states.

  • Avoid putting 40 million pounds of waste into landfills.

  • Could fill more than 2,700 tractor-trailers.

The camera recycling milestone comes just days after The World Environment Center (WEC) awarded the1999 WEC Gold Medal for International Corporate Environmental Achievement to Eastman Kodak Company. The WEC jury particularly cited the one-time-use camera recycling program in making the award.

"We're extremely proud that our efforts have reached the quarter-billion mark, and that they've helped lead to the WEC medal," said Rob Fischmann, manager, worldwide recycling, cameras and battery business, Kodak. "What's especially gratifying is that the recycling rate is increasing. Just two-and-a-half years ago we marked the recycling of the 100th million camera."

Kodak applies "design for the environment" principals to create products that allow photofinishers to remove the film for processing and return the cameras to Kodak for recycling and re-use. Kodak actively encourages retailers and photofinishers around the world to send the cameras back for recycling. In 1998, Kodak recycled one-time-use cameras at a rate of 72 percent in the U.S. and about 60 percent worldwide.

Although most of the Kodak OTU cameras on sale in stores today contain recycled and re-used plastic and metal parts, the consumer always receives a fresh product, loaded with fresh Kodak film, a new battery, lens, and viewfinder.

About 30 percent of American households have used a one-time-use camera. These cameras are used to capture one of every eight consumer pictures. This makes one-time-use cameras one of the fastest growing segments in the photo business, valued at more than $2.6 billion at retail. Kodak collects an average of 300,000 cameras a day (some of them made by other manufacturers) from photofinishers all over the world.

Noritsu Strengthens Sales Staff In Photo Specialtv Retail Channel

BUENA PARK, CA- -Noritsu America Corporation has been expanding its sales and support staff over the past two years. As the demand continues for on-site photo processing services, the company has anticipated continued growth. Noritsu has designed a plan that has realigned its sales force to concentrate more on specific customer needs for the market channel they operate in rather than the geographic location of their operation.

Noritsu has named two of its own personnel to key assignments handling Standard Account Sales of QSS (Quick Service Systems) in the photo specialty markets. With the rapid release of new technology the sales force will concentrate on specific retail channels such as camera stores, one hour minilabs, portrait and pro labs which all have different customer requirements than mass market retailers.

Noritsu has appointed Jim Cushing as Sales Manager for both Midwest and Southern Regions. Jim has been with the Noritsu sales organization tor 14 years giving him the expenence to direct a large group of local representatives. The past 12 years were as Sales Manager Midwest Region for Standard and National Accounts. Prior to this, Jim Cushing was a sales representative in the Midwest region for Noritsu.

Noritsu also announced the assignment of Mike Barowski as the company's standard account sales representative for Noritsu on-site photo processing equipment in the New York City Metro, Long Island, Westchester territory. During the past 5 years, Mike Barowski has been the Noritsu sales representative in Pennsylvania and New Jersey.

WINNERS OF THE "1999 CRAY-PAS WONDERFUL, COLORFUL WORLD"CONTEST TO RECEIVE MX-600 ZOOM DIGITAL CAMERAS FROM FUJIFILM

Nine Winners Chosen from a Pool of Over 12,000 entries

To reward artistic ability and creative thinking among elementary school-age children, Fuji Photo Film U.S.A., Inc., donated nine Fujifilm MX-600 ZOOM digital cameras to Sakura of America for its Fifth Annual "Cray-Pas Wonderful, Colorful World" art contest. The digital cameras will be donated to the schools of the first, second and third place finishers in three age categories: grades K through two, three through five and six through eight.

"Art is a wonderful method of expression and Fujifilm was more than happy to provide MX-600 ZOOM cameras for this worthwhile contest, which encourages children to express their imaginaUon visually," said Darin Pepple, Product Manager, Consumer Products, Digital Imaging Division, Fuji Photo Film U.S.A., Inc. "By providing the schools with digital cameras, we hope to stimulate new artistic possibilities among the winning student's classmates."

Sakura of America received more than 12,000 entries from around the U.S. and Canada for the "Cray-Pas Wonderful, Colorful World" contest. Submissions were judged on originality, oil pastel art techniques and visual impact.

In addition to the MX-600 ZOOM digital camera, winners and their schools will receive savings bonds, a generous amount of art supplies and other prizes.

"We appreciate Fujifilm's generous donation of digital cameras to our contest winners," said Donna Wilson, Director of Advertising and Marketing, Sakura of America, Inc.

"Today and in the future, I believe the melding of art and technology should be embraced so children have the tools to express themselves in the years to come."

In addition to the camera donation for the "Cray-Pas Wonderful, Colorful World" contest, Fujifilm is also supplying Sakura with additional MX-600 ZOOM digital cameras, which will be used as the grand prize for the company's Gelly Roll Think Tank "Deep Thinkers" contest. Aimed at teens, "Deep Thinkers" contest winners will be announced July 1, 1999.

Kodak unveils Picture Playground, where consumers can experiment without software or hardware purchases

This playground doesn't have a jungle gym or a sandbox, but it's more fun than a traditional playground. It's called Kodak Picture Playground online (http://www.kodak.com/go/play) and it's said to revolutionize the way pictures are seen, manipulated, used and shared on the Internet.

Photo/Image News tried some of the features and found it to be a cleverly designed way to hook consumers on image manipulation. Be advised that it's very demanding of time and computer resources…

Kodak Picture Playground online is full of exciting, fun, easy-to-use and free photo-manipulating and sharing applications. The photo-manipulating Web applications available at launch are:

  • Cartoon Maker takes pictures uploaded to the playground and turns them into cartoons

  • Antique Maker makes new pictures look like heirlooms

  • You Animal You morphs portraits into one of the many animals from the kodak.com "zoo"

  • Super Saturator drowns pictures in luxurious colors and magnificent hues

  • Flower Power makes any face into a blooming flower

  • Solarizer zaps pictures with psychedelic tones

  • Oil Paint makes uploaded pictures into instant masterpieces of fine art

  • Classic Black-and-White makes color pictures into classy black and white shots

Once the picture has been altered and enhanced through one of the applications listed above, it's time to play with the photo-sharing applications such as

  • The Kodak PhotoQuilt 2000 Project a unique Internet application that weaves personal pictures and stories into a huge virtual patchwork quilt; and

  • Kodak Picture This postcards special picture e-mail postcards that allow the user to add a border, greeting and personalized message and then send to friends and family anywhere in the world.

Not only can pictures be shared online, they can also be made into prints (up to 8x10) and photo gifts such as mugs, sweatshirts, T-shirts, puzzles and mousepads.

Kodak Picture Playground online is easy for anyone to use even those who have never before worked with digital pictures. There are many ways to get digital pictures including using a digital camera, a Kodak Picture CD, a Kodak Picture Disk, or an online photo processing service such as Kodak PhotoNet online. Also, if a picture is already on the Internet, for example at a Web site, the user can grab it and transfer it to the "playground." Better yet, these applications do not require expensive hardware or software.

Kodak Picture Playground online will continue to evolve and add dozens of applications as customers provide feedback and as the kodak.com development team and its partners continue to build unique applications that let people do more with their pictures.

Kodak Professional Commercial Unit Names Chief Marketing Officer

ROCHESTER, N.Y., May 11--Patrick T. Siewert, president, Kodak Professional, and vice president, Eastman Kodak Company, announced today that Chris Tombs has been appointed Chief Marketing Officer, Commercial Strategic business unit, and Vice President, Kodak Professional. In his newly created position, Tombs will have global responsibility for driving the development of new, innovative value propositions and continuously improving marketing competencies throughout the Commercial Imaging business.

Tombs, who joined Kodak in 1972, was most recently general manager for Kodak Professional's Commercial Imaging business in Europe and the Middle East. Reflecting the global nature of the CMO position, Tombs will continue to be based in London.

Fuji to Build New York Photofinishing Plant

A unit of Fuji Photo Film USA Inc., plans to build a new photofinishing lab in East Greenbush, New York. Joining Fujifilm's nationwide network of wholesale photofinishing laboratories, the new facility will encompass over 35,000 square feet to serve customers in New England as well as in New York State's capitol region.

Construction on the new plant is slated to begin this summer, with completion scheduled for spring, 2000. Featuring some of today's most advanced, state-of-the-art photofinishing and processing equipment, the proposed facility is expected to generate over 150 new jobs.

"We are pleased and proud to announce the addition of yet another facility to our nationwide network of Fujicolor Processing, Inc. photofinishing labs," said Hank Hayashi, Chief Executive Officer, Fujicolor Processing, Inc. "This new plant will allow us to continue to provide our customers in New England and upstate New York with the quality and service that have become hallmarks of Fujifilm photofinishing and, in a manner that is more timely, efficient and cost-effective than ever before."

"A leader in providing consumers with a host of high quality, 35mm and Advance Photo System film and cameras, Fujifilm understands how important high quality photo processing is to ensuring total satisfaction for today's avid picture-takers," said Ted McGrath, President, Photo Imaging Group, Fuji Photo Film U.S.A., Inc. "And, that's precisely why Fujifilm continues to expand its Fujicolor Processing, Inc. network of wholesale photofinishing labs. In this way, consumers throughout the U.S. can obtain extremely high quality photographs, printed on Fujifilm's newest and most highly acclaimed color paper, overnight and at reasonable cost."

With the opening of this new plant, Fujifilm will operate a total of 27 wholesale photofinishing labs throughout the United States.

Fujifilm TV Spots Celebrate Partnership with Sea World Adventure Parks

ELMSFORD, NY, May 5, 1999-- Fuji Photo Film U.S.A., Inc. announces a new television commercial promoting a variety of the company's easy and fun to use film and cameras while showcasing the company's multi-year sponsorship agreement with Anheuser-Busch Adventure Parks across the country. Shot on location at SeaWorld Orlando, Fujifilm's new television commercial debuts on May 20th.

The new 30-second and 15-second spots focus on a myriad of unique picture-taking opportunities at the SeaWorld park, such as interacting with "Shamu" and the dolphins, and the new "Journey to Atlantis" Adventure ride. The commercials showcase family members as they capture all the fun by using Fujicolor film and Fujifilm cameras. With an aggressive tagline reminiscent of Fujifilm's award-winning "Kids Are Different" campaign, the new ad concludes with a voiceover noting that "A trip to Sea World is a whole new adventure. So why try to capture it with the same old film?" 

'The SeaWorld and Busch Gardens Adventure Parks are obviously among the most popular picture-taking destinations for families everywhere, making this a natural partnership for Fujifilm and our products and the picture-perfect backdrop for our new commercial" said Joan Rutherford, Vice President of Advertising and Marketing Communications, Fuji Photo Film U.S.A., Inc. "And with this new television ad, we wanted to make a clear, strong statement that Fujicolor film and Fujifilm cameras are not only different in order to appeal to today's consumers.

The "Fujifilm SeaWorld" commercial, produced by Angotti, Thomas, Hedge, Inc., in New York City, was directed by Danny Duchovny. The new commercial will appear on a variety of network television and cable shows beginning on May 20th.

Fujifilm is the Official Film, Photographic, Digital Camera and Still Imaging Product Partner for the Anheuser-Busch Adventure Parks. As part of the agreement, Fujifilm has exclusive sales rights of photoimaging products in all Anheuser-Busch Adventure Park venues. These products include amateur film, one-time-use cameras, 35mm cameras, consumer digital cameras and 24mm Advanced Photo System cameras, videotape, audiotape and computer storage media.

Fujifilm's sponsorship agreement encompasses all nine Anheuser-Busch Adventure Parks including Busch Gardens in Tampa Bay and Williamsburg; SeaWorld Adventure Parks in Orlando, San Diego, San Antonio and Cleveland; Adventure Island in Tampa Bay; Water Country in Williamsburg; and Sesame Place near Philadelphia.

Harry L. Kavetas Dies; Kodak Chief Financial Officer

ROCHESTER, NY, May 4--Harry L. Kavetas, Chief Financial Officer and Executive Vice President of Eastman Kodak Company, died this morning of an apparent heart attack, the company reported.

Kavetas, 61, had been Kodak's Chief Financial Officer since joining the company in 1994. Jesse J. Greene, Jr., Vice President of Finance has been named Acting Chief Financial Officer. Greene joined Kodak as Treasurer in 1994, and he was named Vice President of Finance in 1998.

"The Kodak family is deeply saddened by the loss of Harry Kavetas," said Kodak Chairman and CEO George Fisher. "Harry believed in Kodak and he was absolutely dedicated to his role and to the revitalization of the company. He was also a strong mentor for his financial team members. We will miss him."

Kavetas led the company's financial restructuring, which restored the strength of the company's balance sheet. Before joining Kodak, Kavetas was CEO and Director of IBM Credit Corporation, a position he held from 1986 until he retired from IBM in 1993. During his 32 years at IBM, Kavetas held a number of management positions. He was a director of Lincoln National Corporation.

A native of Springfield, Illinois, Kavetas held a BA degree in finance and economics from the University of Illinois.

Contax Puts Vitual 645 Camera in Consumers' Hands on Advanced New Website

Somerset, NJ - Contax Cameras is giving consumers a chance to take a "hands on" virtual tour of its new Contax 645 medium-format camera via an exciting new section of the company's website. The site employs the latest advanced animation technology to offer viewers a 360-degree look at the camera allowing them to zoom in and out on key features.

With detailed descriptions and incredible graphics, potential customers get to see the Contax 645 from virtually every angle, seeming to hold the camera in their hands before they ever set foot in a store. Designed by the award winning web design firm Second Story (www.secondstory.com), the site incorporates Macromedia's Flash plug-in, a new technology that allows the viewer to see items in almost movie-like animation.

"We wanted to introduce the new Contax 645 with a high tech splash and we could not be more pleased with the work that Second Story has done on this project," said Bill Heuer, president of Kyocera, the parent company of Contax. The virtual tour of the Contax 645 is the next best thing to holding the camera in your hands and gives cainera lovers everywhere a chance to experience its advanced features."

The site integrates many vectors or line-art drawings developed by the cameras' engineers. Taken directly from the CAD (computer aided design) files that were used to design the camera, these images show highly detailed views of every component, both inside and out. Because of the plug-in technology, the drawings are extremely small and download fast. Users have the ability to zoom into any view, revealing the finest details on virtually every angle of the camera. Now that the plug-in is available in all new browsers, on every new Macintosh and on Windows 98 over 70% of web users have it, making the Contax web site available to a huge audience.

When you first enter the site, the image of the Contax 645 fades into view. This shifts to the SLR, then the G-series, and finally the T-series cameras. A click on the 645 takes the viewer directly to the new section. The camera is first seen in a cobalt blue line drawing, and visitors to the site are encouraged to click on views from the front, back, right, left, top, bottom and even the inside. By double clicking on any of these images, a real picture of that view is loaded and one can zoom in on many aspects of the new Contax camera.

Samsung Kicks Off Major Advertising/Marketing Campaign

SECAUCUS, N.J., May 10, 1999-The goal of becoming the number three brand of 35mm zoom cameras in the U.S.A. by the year 2000 was heightened today as Samsung Opto-Electronics America, Inc. (Samsung Camera) announced the kick-off a major advertising, marketing and public relations campaign.

"We have designed our new campaign to strengthen our brand and increase consumer awareness. Our near 14% market share will continue to grow significantly and we expect to reach our goal of becoming the number three brand ahead of schedule," said Michael Strange, Director of Marketing for Samsung Camera.

Strange said that studies of Samsung consumers show the majority are married with children and that taking pictures of family, friends and scenery rank high among their interests. Samsung consumers, the study showed, were impressed with the features and flinction of the cameras and ranked this as the number one reason for choosing Samsung. "With this in mind, Samsung's marketing initiative will stay focused on the family," said Strange.

In conjunction with Samsung Camera's advertising agency, The Total Image Group of Ridgefield Park, N.J., a unique print campaign has been created. The campaign takes advantage of the recognition that Samsung has established with its ongoing TV commercial and expanded billboard advertising. The new print campaign, features snapshots of the 'Samsung Dancing Baby' with the tag line: "Now when you say, 'M kid is amazing...' you'll have proof with these Samsung Cameras."

This unique ad will be seen nationally in People Magazine, buyer's guides from Petersen's Photographic, and Popular Photography as well as American Photo. Samsung Cameras will also be seen in gift guides of Playboy and Better Homes and Gardens.

Samsung Camera has also expanded its presence in major markets throughout the U.S. with an expanded billboard and newspaper campaign. This will be supplemented with television advertising at key times of the year on major cable networks including CNN, CNN Headline News, MSNBC, Fox Sports Network, Discovery and Lifetime.

In store displays play an important role in reaching consumers. Because of this Samsung Camera is developing a new packaging program for all of its new products that include attractive full color packages for the specialty retailer and all new clam shell packages for the more affordable models.

In addition to Samsung's advertising campaign, the company is continuing a public relations campaign orchestrated by R&J Integrated Marketing Communications of Parsippany, NJ. The goal is to reach out to editors who write about family activities and the latest in photographic equipment. Cameras are made available for testing, reviewing and/or photography.

Samsung Camera is also reaching editors through newspaper mat stories and features distributed to thousands of newspapers across the country. Teachers and students across the U.S.A. are leaming about photography by participating in Samsung Camera's second annual "Book About Me" photo composition contest. Samsung made cameras and workbooks available to teachers across the country which helped students create mini autobiographies with photos that document family, friends, hobbies and interests.

Eastman Kodak Company Among Leading Contributors To Women In Military Service For America Memorial

WASHINGTON, May 4--Eastman Kodak Company has made a commitment of $500,000 toward the Women In Military Service For America (WIMSA) Memorial. As a result of the contribution, Kodak is one of four U.S. corporations which hold the title of Distinguished Benefactor for development of the memorial.

"We view this as an opportunity for Kodak to salute the women who have participated in the military services and have served our country with honor," said Essie Calhoun, director of corporate contributions and community relations from Kodak headquarters in Rochester, N.Y.

The WIMSA Memorial comprises a 4.2 acre ceremonial entrance to Arlington National Cemetery, complete with an exhibit gallery that tells the story of women's service in and with the military--from the American Revolution to the present.

"Visiting the Memorial can be a very stirring experience. I hope it will promote interest in the history of women in the military and show that there have been female heroes to celebrate, just as we have celebrated men in the military," says Wilma L. Vaught, Brigadier General USAF (Ret.), and president of the WIMSA Memorial Foundation.

Other features of the Memorial include quotations etched in glass tablets that represent a collective journal of women's voices and impressions. An online register allows visitors to use computer terminals to call up photographs, military histories and memorable experiences of women veterans. Vaught notes that, of the 1.8 million women who have served in America's defense, only a small fraction have been registered by family or friends for inclusion in the online database. The Foundation welcomes new registrations.

Total cost of the Memorial is $21.5 million. Funds have come from a restoration grant, proceeds from the sale of commemorative silver dollars, and from corporate, organization and individual donations. "Public and corporate support have made this Memorial possible," says Gen. Vaught, who also serves as the chief fund-raiser for the project. "Without the kind of support we received from leading companies like Kodak, the Memorial would never have been built. And for a Memorial of this kind to be legitimate, it needs broad support; it needs to represent everybody."

Toby Smith, executive director of Government Markets for Kodak's Health Imaging Division, notes that, "With the number of women historically involved in medical services within the military, Kodak's involvement is a natural fit. Kodak has a strong commitment to women and to women's health issues."

Anne Koleson, digital imaging manager with Kodak's Health Imaging Division, is an Air Force veteran and charter member of the WIMSA Memorial. Koleson served as a radiologic technologist and achieved the rank of Technical Sergeant before launching her civilian career with Kodak. "I was proud and excited to support the Memorial individually when I first read about it several years ago," she says. "Now I'm glad to see that my employer agrees that women in the military deserve this recognition."

Gen. Vaught echoes the sentiment. "When you look at employment of women in corporations today, it goes back to the women who served in World War I and World War II and the sense of professional accomplishment they achieved through the military. Many of the employees that corporations value today had their earliest meaningful work experiences as employees in military service."

Donations and registrations of servicewomen can be sent to: Women In Military Service Memorial, Dept. 560, Washington, D.C. 20042-0560, or arranged by calling 800-4-SALUTE. To learn more about the Memorial, visit the website www.womensmemorial.org.

Business news April 1999