Industry Newsline for May 1999 Kodak Recycles 250
Million One-Time-Use Cameras; Reclaimed Cameras Would Reach 2/3 Way Around Equator
ROCHESTER, N.Y., May 27--Eastman Kodak Company's environmental efforts reached a new
milestone this month the recycling of 250 million one-time-use cameras. Lined up
end-to-end, these cameras would stretch two-thirds of the way around the equator.
Together, the recycled cameras also -
- Number enough to give one to every man, woman, and child living in the 48 states.
- Avoid putting 40 million pounds of waste into landfills.
- Could fill more than 2,700 tractor-trailers.
The camera recycling milestone comes just days after The World Environment Center (WEC)
awarded the1999 WEC Gold Medal for International Corporate Environmental Achievement to
Eastman Kodak Company. The WEC jury particularly cited the one-time-use camera recycling
program in making the award.
"We're extremely proud that our efforts have reached the quarter-billion mark, and
that they've helped lead to the WEC medal," said Rob Fischmann, manager, worldwide
recycling, cameras and battery business, Kodak. "What's especially gratifying is that
the recycling rate is increasing. Just two-and-a-half years ago we marked the recycling of
the 100th million camera."
Kodak applies "design for the environment" principals to create products that
allow photofinishers to remove the film for processing and return the cameras to Kodak for
recycling and re-use. Kodak actively encourages retailers and photofinishers around the
world to send the cameras back for recycling. In 1998, Kodak recycled one-time-use cameras
at a rate of 72 percent in the U.S. and about 60 percent worldwide.
Although most of the Kodak OTU cameras on sale in stores today contain recycled and
re-used plastic and metal parts, the consumer always receives a fresh product, loaded with
fresh Kodak film, a new battery, lens, and viewfinder.
About 30 percent of American households have used a one-time-use camera. These cameras
are used to capture one of every eight consumer pictures. This makes one-time-use cameras
one of the fastest growing segments in the photo business, valued at more than $2.6
billion at retail. Kodak collects an average of 300,000 cameras a day (some of them made
by other manufacturers) from photofinishers all over the world.
Noritsu Strengthens Sales Staff In Photo Specialtv Retail Channel
BUENA PARK, CA- -Noritsu America Corporation has been expanding its sales and support
staff over the past two years. As the demand continues for on-site photo processing
services, the company has anticipated continued growth. Noritsu has designed a plan that
has realigned its sales force to concentrate more on specific customer needs for the
market channel they operate in rather than the geographic location of their operation.
Noritsu has named two of its own personnel to key assignments handling Standard Account
Sales of QSS (Quick Service Systems) in the photo specialty markets. With the rapid
release of new technology the sales force will concentrate on specific retail channels
such as camera stores, one hour minilabs, portrait and pro labs which all have different
customer requirements than mass market retailers.
Noritsu has appointed Jim Cushing as Sales Manager for both Midwest and Southern
Regions. Jim has been with the Noritsu sales organization tor 14 years giving him the
expenence to direct a large group of local representatives. The past 12 years were as
Sales Manager Midwest Region for Standard and National Accounts. Prior to this, Jim
Cushing was a sales representative in the Midwest region for Noritsu.
Noritsu also announced the assignment of Mike Barowski as the company's standard
account sales representative for Noritsu on-site photo processing equipment in the New
York City Metro, Long Island, Westchester territory. During the past 5 years, Mike
Barowski has been the Noritsu sales representative in Pennsylvania and New Jersey.
WINNERS OF THE "1999 CRAY-PAS WONDERFUL, COLORFUL WORLD"CONTEST TO RECEIVE
MX-600 ZOOM DIGITAL CAMERAS FROM FUJIFILM
Nine Winners Chosen from a Pool of Over 12,000 entries
To reward artistic ability and creative thinking among elementary school-age children,
Fuji Photo Film U.S.A., Inc., donated nine Fujifilm MX-600 ZOOM digital cameras to Sakura
of America for its Fifth Annual "Cray-Pas Wonderful, Colorful World" art
contest. The digital cameras will be donated to the schools of the first, second and third
place finishers in three age categories: grades K through two, three through five and six
through eight.
"Art is a wonderful method of expression and Fujifilm was more than happy to
provide MX-600 ZOOM cameras for this worthwhile contest, which encourages children to
express their imaginaUon visually," said Darin Pepple, Product Manager, Consumer
Products, Digital Imaging Division, Fuji Photo Film U.S.A., Inc. "By providing the
schools with digital cameras, we hope to stimulate new artistic possibilities among the
winning student's classmates."
Sakura of America received more than 12,000 entries from around the U.S. and Canada for
the "Cray-Pas Wonderful, Colorful World" contest. Submissions were judged on
originality, oil pastel art techniques and visual impact.
In addition to the MX-600 ZOOM digital camera, winners and their schools will receive
savings bonds, a generous amount of art supplies and other prizes.
"We appreciate Fujifilm's generous donation of digital cameras to our contest
winners," said Donna Wilson, Director of Advertising and Marketing, Sakura of
America, Inc.
"Today and in the future, I believe the melding of art and technology should be
embraced so children have the tools to express themselves in the years to come."
In addition to the camera donation for the "Cray-Pas Wonderful, Colorful
World" contest, Fujifilm is also supplying Sakura with additional MX-600 ZOOM digital
cameras, which will be used as the grand prize for the company's Gelly Roll Think Tank
"Deep Thinkers" contest. Aimed at teens, "Deep Thinkers" contest
winners will be announced July 1, 1999.
Kodak unveils Picture Playground, where consumers can experiment without software or
hardware purchases
This playground doesn't have a jungle gym or a sandbox, but it's more fun than a
traditional playground. It's called Kodak Picture Playground online (http://www.kodak.com/go/play) and it's said to
revolutionize the way pictures are seen, manipulated, used and shared on the Internet.
Photo/Image News tried some of the features and found it to be a cleverly designed way
to hook consumers on image manipulation. Be advised that it's very demanding of
time and computer resources
Kodak Picture Playground online is full of exciting, fun, easy-to-use and free
photo-manipulating and sharing applications. The photo-manipulating Web applications
available at launch are:
- Cartoon Maker takes pictures uploaded to the playground and turns them into cartoons
- Antique Maker makes new pictures look like heirlooms
- You Animal You morphs portraits into one of the many animals from the kodak.com
"zoo"
- Super Saturator drowns pictures in luxurious colors and magnificent hues
- Flower Power makes any face into a blooming flower
- Solarizer zaps pictures with psychedelic tones
- Oil Paint makes uploaded pictures into instant masterpieces of fine art
- Classic Black-and-White makes color pictures into classy black and white shots
Once the picture has been altered and enhanced through one of the applications listed
above, it's time to play with the photo-sharing applications such as
- The Kodak PhotoQuilt 2000 Project
a unique Internet application that weaves personal pictures and stories into a huge
virtual patchwork quilt; and
- Kodak
Picture This postcards special picture e-mail postcards that allow the user to add a
border, greeting and personalized message and then send to friends and family anywhere in
the world.
Not only can pictures be shared online, they can also be made into prints (up to 8x10)
and photo gifts such as mugs, sweatshirts, T-shirts, puzzles and mousepads.
Kodak Picture Playground online is easy for anyone to use even those who have
never before worked with digital pictures. There are many ways to get digital pictures
including using a digital camera, a Kodak
Picture CD, a Kodak
Picture Disk, or an online photo processing service such as Kodak PhotoNet online. Also,
if a picture is already on the Internet, for example at a Web site, the user can grab it
and transfer it to the "playground." Better yet, these applications do not
require expensive hardware or software.
Kodak Picture Playground online will continue to evolve and add dozens of
applications as customers provide feedback and as the kodak.com development team and its
partners continue to build unique applications that let people do more with their
pictures.
Kodak Professional Commercial Unit Names Chief Marketing Officer
ROCHESTER, N.Y., May 11--Patrick T. Siewert, president, Kodak Professional, and vice
president, Eastman Kodak Company, announced today that Chris Tombs has been appointed
Chief Marketing Officer, Commercial Strategic business unit, and Vice President, Kodak
Professional. In his newly created position, Tombs will have global responsibility for
driving the development of new, innovative value propositions and continuously improving
marketing competencies throughout the Commercial Imaging business.
Tombs, who joined Kodak in 1972, was most recently general manager for Kodak
Professional's Commercial Imaging business in Europe and the Middle East. Reflecting the
global nature of the CMO position, Tombs will continue to be based in London.
Fuji to Build New York Photofinishing Plant
A unit of Fuji Photo Film USA Inc., plans to build a new photofinishing lab in East Greenbush,
New York. Joining Fujifilm's nationwide network of wholesale photofinishing laboratories,
the new facility will encompass over 35,000 square feet to serve customers in New England
as well as in New York State's capitol region.
Construction on the new plant is slated to begin
this summer, with completion scheduled for spring, 2000. Featuring some of today's most
advanced, state-of-the-art photofinishing and processing equipment, the proposed facility
is expected to generate over 150 new jobs.
"We are pleased and proud to announce the addition of yet another facility to our
nationwide network of Fujicolor Processing, Inc. photofinishing labs," said Hank
Hayashi, Chief Executive Officer, Fujicolor Processing, Inc. "This new plant will
allow us to continue to provide our customers in New England and upstate New York with the
quality and service that have become hallmarks of Fujifilm photofinishing and, in a manner
that is more timely, efficient and cost-effective than ever before."
"A leader in providing consumers with a host of high quality, 35mm and Advance
Photo System film and cameras, Fujifilm understands how important high quality photo
processing is to ensuring total satisfaction for today's avid picture-takers," said
Ted McGrath, President, Photo Imaging Group, Fuji Photo Film U.S.A., Inc. "And,
that's precisely why Fujifilm continues to expand its Fujicolor Processing, Inc. network
of wholesale photofinishing labs. In this way, consumers throughout the U.S. can obtain
extremely high quality photographs, printed on Fujifilm's newest and most highly acclaimed
color paper, overnight and at reasonable cost."
With the opening of this new plant, Fujifilm will operate a total of 27 wholesale
photofinishing labs throughout the United States.
Fujifilm TV Spots Celebrate Partnership
with Sea World Adventure Parks
ELMSFORD, NY, May 5, 1999-- Fuji Photo Film U.S.A., Inc. announces a new television
commercial promoting a variety of the company's easy and fun to use film and cameras while
showcasing the company's multi-year sponsorship agreement with Anheuser-Busch Adventure
Parks across the country. Shot on location at SeaWorld Orlando, Fujifilm's new television
commercial debuts on May 20th.
The new 30-second and 15-second
spots focus on a myriad of unique picture-taking opportunities at the SeaWorld park, such
as interacting with "Shamu" and the dolphins, and the new "Journey to
Atlantis" Adventure ride. The commercials showcase family members as they capture all
the fun by using Fujicolor film and Fujifilm cameras. With an aggressive tagline
reminiscent of Fujifilm's award-winning "Kids Are Different" campaign, the new
ad concludes with a voiceover noting that "A trip to Sea World is a whole new
adventure. So why try to capture it with the same old film?"
'The SeaWorld and Busch Gardens Adventure
Parks are obviously among the most popular picture-taking destinations for families
everywhere, making this a natural partnership for Fujifilm and our products and the
picture-perfect backdrop for our new commercial" said Joan Rutherford, Vice President
of Advertising and Marketing Communications, Fuji Photo Film U.S.A., Inc. "And with
this new television ad, we wanted to make a clear, strong statement that Fujicolor film
and Fujifilm cameras are not only different in order to appeal to today's consumers.
The "Fujifilm SeaWorld" commercial, produced by Angotti, Thomas, Hedge, Inc.,
in New York City, was directed by Danny Duchovny. The new commercial will appear on a
variety of network television and cable shows beginning on May 20th.
Fujifilm is the Official Film, Photographic, Digital Camera and Still Imaging Product
Partner for the Anheuser-Busch Adventure Parks. As part of the agreement, Fujifilm has
exclusive sales rights of photoimaging products in all Anheuser-Busch Adventure Park
venues. These products include amateur film, one-time-use cameras, 35mm cameras, consumer
digital cameras and 24mm Advanced Photo System cameras, videotape, audiotape and computer
storage media.
Fujifilm's sponsorship agreement encompasses all nine Anheuser-Busch Adventure Parks
including Busch Gardens in Tampa Bay and Williamsburg; SeaWorld Adventure Parks in
Orlando, San Diego, San Antonio and Cleveland; Adventure Island in Tampa Bay; Water
Country in Williamsburg; and Sesame Place near Philadelphia.
Harry L. Kavetas Dies; Kodak Chief Financial Officer
ROCHESTER, NY, May 4--Harry L. Kavetas, Chief Financial Officer and Executive Vice
President of Eastman Kodak Company, died this morning of an apparent heart attack, the
company reported.
Kavetas, 61, had been Kodak's Chief Financial Officer since joining the company in
1994. Jesse J. Greene, Jr., Vice President of Finance has been named Acting Chief
Financial Officer. Greene joined Kodak as Treasurer in 1994, and he was named Vice
President of Finance in 1998.
"The Kodak family is deeply saddened by the loss of Harry Kavetas," said
Kodak Chairman and CEO George Fisher. "Harry believed in Kodak and he was absolutely
dedicated to his role and to the revitalization of the company. He was also a strong
mentor for his financial team members. We will miss him."
Kavetas led the company's financial restructuring, which restored the strength of the
company's balance sheet. Before joining Kodak, Kavetas was CEO and Director of IBM Credit
Corporation, a position he held from 1986 until he retired from IBM in 1993. During his 32
years at IBM, Kavetas held a number of management positions. He was a director of Lincoln
National Corporation.
A native of Springfield, Illinois, Kavetas held a BA degree in finance and economics
from the University of Illinois.
Contax Puts Vitual 645 Camera in Consumers' Hands on Advanced New Website
Somerset, NJ - Contax Cameras is giving consumers a chance to take a "hands
on" virtual tour of its new Contax 645 medium-format camera via an exciting
new section of the company's website. The
site employs the latest advanced animation technology to offer viewers a 360-degree look
at the camera allowing them to zoom in and out on key features.
With detailed descriptions and incredible graphics, potential customers get to see the
Contax 645 from virtually every angle, seeming to hold the camera in their hands
before they ever set foot in a store. Designed by the award winning web design firm Second
Story (www.secondstory.com), the site incorporates Macromedia's Flash plug-in, a new
technology that allows the viewer to see items in almost movie-like animation.
"We wanted to introduce the new Contax 645 with a high tech splash and we
could not be more pleased with the work that Second Story has done on this project,"
said Bill Heuer, president of Kyocera, the parent company of Contax. The virtual tour of
the Contax 645 is the next best thing to holding the camera in your hands and gives
cainera lovers everywhere a chance to experience its advanced features."
The site integrates many vectors or line-art drawings developed by the cameras'
engineers. Taken directly from the CAD (computer aided design) files that were used to
design the camera, these images show highly detailed views of every component, both inside
and out. Because of the plug-in technology, the drawings are extremely small and download
fast. Users have the ability to zoom into any view, revealing the finest details on
virtually every angle of the camera. Now that the plug-in is available in all new
browsers, on every new Macintosh and on Windows 98 over 70% of web users have it, making
the Contax web site available to a huge audience.
When you first enter the site, the image of the Contax 645 fades into view. This
shifts to the SLR, then the G-series, and finally the T-series cameras. A click on the 645
takes the viewer directly to the new section. The camera is first seen in a cobalt blue
line drawing, and visitors to the site are encouraged to click on views from the front,
back, right, left, top, bottom and even the inside. By double clicking on any of these
images, a real picture of that view is loaded and one can zoom in on many aspects of the
new Contax camera.
Samsung Kicks Off Major Advertising/Marketing Campaign
SECAUCUS, N.J., May 10, 1999-The goal of becoming the number three brand of 35mm zoom
cameras in the U.S.A. by the year 2000 was heightened today as Samsung Opto-Electronics
America, Inc. (Samsung Camera) announced the kick-off a major advertising, marketing and
public relations campaign.
"We have designed our new campaign to strengthen our brand and increase consumer
awareness. Our near 14% market share will continue to grow significantly and we expect to
reach our goal of becoming the number three brand ahead of schedule," said Michael
Strange, Director of Marketing for Samsung Camera.
Strange said that studies of Samsung consumers show the majority are married with
children and that taking pictures of family, friends and scenery rank high among their
interests. Samsung consumers, the study showed, were impressed with the features and
flinction of the cameras and ranked this as the number one reason for choosing Samsung.
"With this in mind, Samsung's marketing initiative will stay focused on the
family," said Strange.
In conjunction with Samsung Camera's advertising agency, The Total Image Group of
Ridgefield Park, N.J., a unique print campaign has been created. The campaign takes
advantage of the recognition that Samsung has established with its ongoing TV commercial
and expanded billboard advertising. The new print campaign, features snapshots of the
'Samsung Dancing Baby' with the tag line: "Now when you say, 'M kid is amazing...'
you'll have proof with these Samsung Cameras."
This unique ad will be seen nationally in People Magazine, buyer's guides from
Petersen's Photographic, and Popular Photography as well as American Photo. Samsung
Cameras will also be seen in gift guides of Playboy and Better Homes and Gardens.
Samsung Camera has also expanded its presence in major markets throughout the U.S. with
an expanded billboard and newspaper campaign. This will be supplemented with television
advertising at key times of the year on major cable networks including CNN, CNN Headline
News, MSNBC, Fox Sports Network, Discovery and Lifetime.
In store displays play an important role in reaching consumers. Because of this Samsung
Camera is developing a new packaging program for all of its new products that include
attractive full color packages for the specialty retailer and all new clam shell packages
for the more affordable models.
In addition to Samsung's advertising campaign, the company is continuing a public
relations campaign orchestrated by R&J Integrated Marketing Communications of
Parsippany, NJ. The goal is to reach out to editors who write about family activities and
the latest in photographic equipment. Cameras are made available for testing, reviewing
and/or photography.
Samsung Camera is also reaching editors through newspaper mat stories and features
distributed to thousands of newspapers across the country. Teachers and students across
the U.S.A. are leaming about photography by participating in Samsung Camera's second
annual "Book About Me" photo composition contest. Samsung made cameras and
workbooks available to teachers across the country which helped students create mini
autobiographies with photos that document family, friends, hobbies and interests.
Eastman Kodak Company Among Leading Contributors To Women In Military Service For
America Memorial
WASHINGTON, May 4--Eastman Kodak Company has made a commitment of $500,000 toward the
Women In Military Service For America (WIMSA) Memorial. As a result of the contribution,
Kodak is one of four U.S. corporations which hold the title of Distinguished Benefactor
for development of the memorial.
"We view this as an opportunity for Kodak to salute the women who have
participated in the military services and have served our country with honor," said
Essie Calhoun, director of corporate contributions and community relations from Kodak
headquarters in Rochester, N.Y.
The WIMSA Memorial comprises a 4.2 acre ceremonial entrance to Arlington National
Cemetery, complete with an exhibit gallery that tells the story of women's service in and
with the military--from the American Revolution to the present.
"Visiting the Memorial can be a very stirring experience. I hope it will promote
interest in the history of women in the military and show that there have been female
heroes to celebrate, just as we have celebrated men in the military," says Wilma L.
Vaught, Brigadier General USAF (Ret.), and president of the WIMSA Memorial Foundation.
Other features of the Memorial include quotations etched in glass tablets that
represent a collective journal of women's voices and impressions. An online register
allows visitors to use computer terminals to call up photographs, military histories and
memorable experiences of women veterans. Vaught notes that, of the 1.8 million women who
have served in America's defense, only a small fraction have been registered by family or
friends for inclusion in the online database. The Foundation welcomes new registrations.
Total cost of the Memorial is $21.5 million. Funds have come from a restoration grant,
proceeds from the sale of commemorative silver dollars, and from corporate, organization
and individual donations. "Public and corporate support have made this Memorial
possible," says Gen. Vaught, who also serves as the chief fund-raiser for the
project. "Without the kind of support we received from leading companies like Kodak,
the Memorial would never have been built. And for a Memorial of this kind to be
legitimate, it needs broad support; it needs to represent everybody."
Toby Smith, executive director of Government Markets for Kodak's Health Imaging
Division, notes that, "With the number of women historically involved in medical
services within the military, Kodak's involvement is a natural fit. Kodak has a strong
commitment to women and to women's health issues."
Anne Koleson, digital imaging manager with Kodak's Health Imaging Division, is an Air
Force veteran and charter member of the WIMSA Memorial. Koleson served as a radiologic
technologist and achieved the rank of Technical Sergeant before launching her civilian
career with Kodak. "I was proud and excited to support the Memorial individually when
I first read about it several years ago," she says. "Now I'm glad to see that my
employer agrees that women in the military deserve this recognition."
Gen. Vaught echoes the sentiment. "When you look at employment of women in
corporations today, it goes back to the women who served in World War I and World War II
and the sense of professional accomplishment they achieved through the military. Many of
the employees that corporations value today had their earliest meaningful work experiences
as employees in military service."
Donations and registrations of servicewomen can be sent to: Women In Military Service
Memorial, Dept. 560, Washington, D.C. 20042-0560, or arranged by calling 800-4-SALUTE. To
learn more about the Memorial, visit the website www.womensmemorial.org.
Business news April 1999
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