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Growth and evolution
of the specialty camera store
1881 - George Eastman incorporated the Eastman Dry Plate Company.
1882
- George Carl Dury (right) and brother Henry opened Dury’s in
Nashville. It started as a rubber stamp outlet but quickly added
photographic supplies to its line.
This was in the day of dry plates. Eastman had begun to
manufacture them on a small scale in 1880. Originally, cameras had to be
loaded and unloaded in a darkroom. Dury’s had one. They apparently became
one of Eastman's first eight authorized dealers. George and Henry are gone,
but Dury's now has three stores in the
Nashville area, including a 15,000 square foot super store.
1885 - Eastman introduced flexible film and the flexible film
holder. Now photography was available to everyone, not just the photo geek
who was willing to struggle with wet plates and portable darkrooms.
1891 - Robert C. Dodd founded Dodd
Camera in Cleveland, Ohio as an art and drawing supply and camera store.
Mr. Dodd is no longer with us, but today there are 17 Dodd Camera and Video
Stores still going strong.
1894 - Ball Photo was founded in
Asheville, NC. It's still going strong.
1899 - Albert Flesch founded Central
Camera in Chicago. The third generation is now operating it, and the
current president is Albert D. Flesch.
1918
- Edwin B. Shutan (pronounced shoe-tan) opened his camera store to
serve the growing needs of Chicago's photographic enthusiasts. With 3
generations of family ownership, Shutan has a long history of stability and
pride of service.
1918
- Benjamin Ritz began Ritz Camera Centers as a one-man portrait
studio. Today there are about 1,000 stores, still going strong, under
the leadership of Benjamin's nephew David M. Ritz.
1924 - Oscar Barnack's first Leica
introduced the 35mm film format that remains the standard of the photo world
to this day.
1927 - Peter N. Sandrian, Sr., opened the
Sandrian Camera Shop in Morristown, NJ. Mr. Sandrian is gone, but son
Peter N. Sandrian, Jr. and the stores (now 2 of them) are still going
strong, with help from the third generation.
1945 - The end of the Second World War
saw more specialty camera stores than ever come into being.
Click Camera Shops, Inc. was started by
Robert and Rose Adler, in Springfield Ohio. The original store was located
at 45-47 West High Street, downtown Springfield where the Adler's later
started Tru-Foto, Inc. As Tru-Foto started to grow, the Adlers expanded
operations. In 1962, Tru-Foto built a new processing plant in Dayton, Ohio,
and in 1963, Mr. Adler sold Click Camera to Edward and Irene Klaben. The
sixties and seventies saw great growth for Click Camera, while the Adlers
went on to develop the MotoFoto concept.
Many veterans came home to the USA and opened up
a photo studio. Some figured that if they had a Kodak franchise they could
buy their film directly and save money. Without planning, they slipped from
being photography studios to being photo retailers.
Stock was hard to get, but when retailers
received a shipment of almost anything they could plan on selling it at full
list price.
Among
those returning was Baltimore lawyer Ben Cooper. With his bother
Harry he founded what was to become one of the best run family specialty
stores in the history of the industry.
Here's how his widow, Sarah Cooper,
describes the founding of Camera Mart:
"My husband Ben was a struggling lawyer and
camera enthusiast when World War II began. While he was stationed overseas
in Guadalcanal, his brother Harry sent him film whenever possible and
suggested starting a photographic supplies' business when the war ended. In
Baltimore, in 1945, Ben and Harry opened the Camera Mart for fellow
hobbyists.
"Stock was hard to get since Eastman was not yet ready to supply new
stores. When a shipment of scarce cameras and film arrived at the old drug
store across the street, the newcomers rushed to buy whatever they could for
resale.
| "Staff in the early days consisted
of a local youth who didn't know much and me (who knew even less),
to supervise him. We longed for the day when we could stock little
yellow boxes of film and display many cameras from Kodaks to Leicas.
Fifty-five years later, the Camera Mart is one of the last of the
old time camera shops and is still owned and managed by the Cooper
family."
Ben and Harry Cooper shared their skills
with industry insiders by their frequent columns in Photo Weekly.
Today grandson Matthew Cooper is still
at the reins of the business.
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Sarah Cooper in Cooper's Camera Mart, Baltimore
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1946 - Jimmy Abramson founded Madison
Photo Shop in Madison, NJ. He's gone, but Madison PhotoPlus is still
going strong.
1947 - Al Peters founded Peters Camera
Shop in Bergenfield, NJ. He's gone, but the store is still going strong.
1948
- Dr. Edwin Land's first production Polaroid camera, the Model 95,
went on sale at Jordan Marsh in Boston for $89.75. At the MPFDA (original
name of the Photo Marketing Association) convention, the buzz was that
Eastman Kodak would be in big trouble - that those sepia prints would take
over the entire photo industry. Polaroid is still here, and so is Kodak…in
2008 Polaroid announced that all instant film would be discontinued.
1950 - Leon Hirsch founded Millburn Camera Shop in Millburn,
NJ. He's gone, but the store is still going strong.
1950s - Sears, Roebuck and Montgomery
Wards offered huge selections of photo equipment to the public. In 1958 they
each offered photo equipment catalogs in excess of 100 pages! Specialty
camera dealers feared they'd soon be run out of business, but many kept on
providing personal service and grew even stronger.
1954 - Pentax single lens reflex cameras
came to the United States, initially as Sears' house brand "Tower"
1955 - Wayne Camera (NJ) was
started by Bill Orkulsky. He's gone but the store is still going strong with
Joel Lebowitz completing 20 years at the helm.
1956 - Noble's Camera
Shop of
Hingam, Mass. was founded by Warren Noble. It's still going strong under the
direction of his son, Brian S. Noble
1957 -Camera Land in New York City
was founded 1957 by Alfred Schlessinger and Arnold Rothstein. Ed Paymer
bought into the operation in 1974. They're gone, but Camera Land is still
going strong under the direction of Ed Paymer's son Joel.
1960s - Mail order advertising became
big. Companies like Olden and 47th Street Photo dominated the photo
magazines and the Sunday New York Times. Local specialty camera dealers
feared they'd soon be run out of business, but many kept on providing
personal service and grew even stronger.
Highway discount stores such as E. J. Korvettes
and Two Guys offered photo gear at discount. Specialty camera dealers
feared they'd soon be run out of business, but many kept on providing
personal service and grew even stronger.
1974 - The Canon AE-1 was introduced. For
the first time SLR photography became really accessible to the masses, not
just the photo geek. The "golden age of the camera store" began.
1974
-Chuck
Wolf left the Ritz Camera family business and opened his first 9 stores under the Wolf
Camera name. By 2001 the organization had grown to about
700 stores.
Overexpansion brought the business to
bankruptcy and it is now part of the Ritz organization. Wolf continued as a
vice-president of sales and in 2004 left to form his own marketing firm
1979 - Japan Camera in Canada opened
their first minilab, possibly the first to be opened in North America.
Industry giants thought it was a fad, that few customers would really want
fast service when they could get their pictures in a few days or a week…
1970s - Major department stores such as
Bambergers (now a part of Macy's) and J. C. Penney offered photo gear at
discount. Specialty camera dealers feared they'd soon be run out of
business, but many kept on providing personal service and grew even
stronger.
Catalog houses such as Value House and Consumer
Distributors offered photo gear at discount. Specialty camera dealers
feared they'd soon be run out of business, but many kept on providing
personal service and grew even stronger.
1980s - Franchised camera stores and
minilab chains ran rampant. Remember CameraAmerica and Gene Barry Photolabs?
Industry analysts said that film was dead and video would replace it
altogether. Specialty camera dealers feared they'd soon be run out of
business, but many kept on providing personal service and grew even
stronger.
1981 - Gary Grinnaker opened The Photo
Express from scratch in South Dakota. He's still there, and the store is
still going strong. It's best known as "that photo store cleverly
hidden in the Kirkwood Mall."
1990s - Industry analysts started saying
the film was dead and that digital photography would replace it altogether. Specialty
camera dealers feared they'd soon be run out of business, but many kept on
providing personal service and grew even stronger.
Megastores such as Wal-Mart and Target offered
photo gear at deep, deep discounts. Electronic marketers such as Best Buy
and Circuit City got into the act. Specialty camera dealers feared they'd
soon be run out of business, but many kept on providing personal service and
grew even stronger.
2000 - Industry analysts said that
Eastman Kodak wasn't making a speedy-enough conversion to the new digital
profit model and that companies like Ofoto.com and Zing.com would take over
the photo finishing business. Specialty camera dealers feared they'd soon
be run out of business, but many kept on providing personal service and grew
even stronger.
By the end of that same year, many of the
on-line photo services were on the ropes, having discovered that you can't
make money giving away your only product.
2010 - Industry analysts started saying
the film was dead and that memory-enhancement technology would replace it
altogether. Specialty camera dealers feared they'd soon be run out of
business, but many kept on providing personal service and grew even
stronger.
This time line is presented in a tongue-in-cheek vein. I don't mean to
imply that operating a specialty camera store is a sure thing - far from it
- but it's still possible to operate a specialty camera store, be
competitive, and make a living.
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