Please send us your marketing idea as well as comments on those ideas posted by hitting your reply button or emailing to editor@mccurryassoc.com. You may offer free subscriptions to your colleagues by sending them this link: http://photoimagenews.com/mccurry.htm - Ask them to include their name, store name and city in the body of the email - privacy is protected, see below.

Please Enjoy, Consider and Profit from these ideas.

All the Best,

Bill

Thelma Lydle - Chris' Camera Center - Aiken, SC - http://www.chriscamera.com

Although I've retired from teaching, some of teaching tips show up on my email from time to time. Here's one that's really inspiring:

From Judy Larson, a second grade teacher at Glenwood City Elementary in Glenwood City, Wisconsin:

"Here is a tip that I use for getting to know my students. For a first day homework assignment, I send home a small picture album (the plastic ones that come back when you develop pictures). Each child is to put in ten pictures that show their family, pets, favorite activities, etc. When they bring the albums back, they have the opportunity to share their book with the class. Every child loves to show pictures, and even the shy ones have something to discuss. This sharing helps all of us get to know more about each other. I save the albums to use for my Student of the Week board. After they've had their turn, I return the album and pictures to the student. This activity is great for opening week and gets the parents involved and participating right away."

Now it's up to Chris to figure out how to take this great idea and turn it into profitability in the camera store.
 

Coming next week - 2 dealers embrace the photo coach concept
On August 19th, Sandrian Camera of New Jersey held their first Photo Coaching Day. A follow-up report from Ira Daly and Peter Sandrian is in the offing. Here's a screen grab of the e-mail they sent out:

Fall is a great time to get away and expose yourself to new ideas for your most successful Christmas ever . . . and how about a "foreign" country to open your mind to new possibilities . . .

You're invited to Canada's Capital, Ottawa for the PMA Canada 2006 Expo - Our neighbors to the North have many innovative ideas that you can import to your local market for big dollars . . . PMA Canada Expo runs from Monday, September 11 to Wednesday, September 13 . . .

On Tuesday, September 12, Bill McCurry will be sharing ideas to put more dollars (either Canadian Dollars or US Dollars!) into your pocket.

Thriving Through Change – Cash From Chaos
Thriving retailers are able to gain new revenues from customers, services and products never imagined by traditional photo companies. Reinvent your business and reinvigorate your cash flow with ideas from successful retailers around the world. Maximize your business potential and be prepared to grow and prosper.

For general information on the PMA Canada Expo - http://pmai.org/canadaexpo2006/default.asp

For detail on the educational sessions http://pmai.prismx.net/multimedia/website/pma_events/canada_expo_2006/ExpoInvitationAttend.pdf