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Issue
234 -
January 17, 2008
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Ideas for the
photo/imaging
industry |
January 17, 2008 |
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Hello
-
We're halfway through
the first month of the
year!
Have you run any
promotions since the
holidays, or have you
been content to coast
downhill? |
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Idea #1 -
Are your
best
customers in
"the memory
business?"
Paul Rentz -
Rush Hour
Photo and
Wireless -
Corvallis,
OR -
www.rushhourphoto.com
As Bill
knows, I
found one
local travel
agency that
truly gets
the
importance
of 'images'
They see
themselves
in the
'memories'
business,
not travel
business.
And when I
showed them
HP's
photobooks
they lit up
with ideas!
Well, that
relationship
is moving
forward-
Teel's
Travel here
in Corvallis
has asked me
to join a
group that
will
(hopefully)
be going to
Germany next
year, as a
'memories'
consultant.
Not my idea,
theirs! But
maybe a
'bug' you
could put in
someone's
ear once
you've
established
your
relationship.
Part two-
this has
been
enhanced by
doing
classes for
years now.
Not only
this
opportunity
but at
almost the
same time I
was
contacted by
Oregon State
University
to teach
photography
to gifted
students
that attend
special
classes at
OSU- grade
school
students!
What an
opportunity
to reach
another
generation
See how Teel
Travel
exploits
Paul's
expertise in
this
VIDEO. |
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Idea #2 -
Reach out to
instructors
and reel
them in
Sid
Davidowitz -
Moto
Photo/The
Picture Spa
- Paramus,
NJ -
www.thepicturespa.com
Bill, Chris:
Months ago I
reached out
to the
various
digital 101
instructors
that teach
continuing
education
programs at
local high
schools. At
first I was
looking for
someone to
actually run
classes in
The Picture
Spa. But
when meeting
each of
them, I
realized
that these
people can
be great
evangelists
for my
company.
Most of them
make
reference to
photo places
and are
asked where
to get good
quality work
done. One
instructor
called me
explaining
that his
classes are
4 sessions
and wanted
to know if I
would be
interested
in hosting a
fifth
optional
class at The
Picture Spa.
He further
explained
that when
surveying
the students
about what
they wanted
out of the
class, the
majority of
them noted
that they
"want to
know what do
with all the
photos that
they have
been
taking". I
think I can
help them
with that!
So, reach
out to them,
have them
bring some
images to
your meeting
(at your
lab), give
them a tour
of what can
be done and
have him
(her) leave
with some
cool
products
(books,
calendars,
etc.) made
from their
files.
Happy
Holidays!
Sid
sent 12/1/07 |
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Idea 3 - A
gem from
DIMA
Chad Munce -
PMA -
www.pmai.org
SPEAKING OF
PHOTO BOOK
SOFTWARE.....
DIMA is
going to
feature a
photo book
showcase on
the PMA 08
trade show
floor (Booth
K133 on the
second
level). We
have over 50
entries in
the four
different
categories,
including 12
different
software
solutions.
So make a
point to
stop by and
give them a
test drive.
See you in
Vegas!
Chad |
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Idea 4 - PMA
photo
interaction
with Flickr
Glynn
Lavender -
Camera
Action
Camera House
- Melbourne,
Australia -
www.cameraaction.com.au
The lovely
folk at PMA
have started
a dedicated
Flickr group
for everyone
attending
PMA 08.
They'd love
to see your
snaps in the
group and
see your
views of the
conference,
the
convention,
the parties
and the town
itself.
Our industry
is all about
catching
moments in
time and
sharing them
so please
come and
join the us
and share
your PMA
moments.
Here's the
link to the
group.
http://www.flickr.com/groups/pma08
See you all
in Vegas.
Glynn |
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Do you own
an HP Photo
Studio
system?
If you do,
you should
have
received a
special
invitation
in the last
seven days.
It's
confidential,
but
something
independent
owners of HP
Studios
should know
about .
So if you're
feeling left
out,
drop us a
note |
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Can Bill
McCurry and
Chris Lydle
really help
you get more
customers in
your store
and more
money in
your wallet?
With all due
modesty, we
think so.
Check out
these
sessions:
The Great
Bill McCurry
will
host 3
formal
sessions:
-
Wednesday,
Jan
30th,
1:00 pm
The
Long
Tail of
Marketing
-
Marketing
Products
You
Don't
Make
Session
D53
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Wednesday,
Jan
30th,
2:30 pm
DIMA
Marketing
Idea
Exchange
Session
D63
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Saturday,
7:00 am
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Session
700 -
Selling
More for
Less
Chris
Lydle
will be part
of
-
Life
Beyond
the 4x6
Print
Thursday,
January
31, 8
am.
Session
501 also
features
Wayne
Welch.
- A
Series
of
Fortunate
Events.
Friday
morning,
7 am,
Session
600.
Also
with
Gaby
Mullinax
of
Fullerton
Photo
Richard
Yjagian
of WB
Hunt.
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You requested us to send
you this newsletter.
Please send us your
marketing idea as well
as comments on those
ideas posted by hitting
your reply button or
emailing to editor@mccurryassoc.com.
You may offer free
subscriptions to your
colleagues by sending
them this link:
http://photoimagenews.com/mccurry.htm
Please Enjoy, Consider
and Profit from these
ideas. All the Best,
Bill
Terms of use
William J. McCurry,
Chairman
McCurry Associates
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