Stephanie A. Fisher - Education Director - PMA - www.pmai.org

The CPC Committee and PMA® are in the process of updating the CPC question and answer pool to keep the exam current with the latest imaging and customer service questions.

We hope you will consider submitting one or two questions to be added to the pool of questions. Please send your suggestions to sfisher at pmai.org. (yes, you will have to turn that into a valid email address)

Thank you for your input.

editors note:

The Certified Photographic Consultant program is the best training program around for counter staff in the photo industry, but technological change is happening so fast that we really need those updates!

So we'll offer PRIZES for the best questions (and answers) submitted.

No, the prizes will not be 60" plasma TV but it will be something nice and oriented to our industry.

Linda Wright - Specialty Color Services Custom Photo Lab - Santa Barbara, CA, USA - www.colorservices.com

Hi Bill,

You asked for it, so here is my idea!

For the past few years, we have been using a "less is more" format with our email marketing campaign. No fancy newsletter-just a simple text message. Most emails are only several sentences long. We feel that we have achieved high readership due to our style. Our customers have learned that they won't need to invest a lot of time when they choose whether or not to open our messages.

They will get a quick tidbit of information, notice of a new product, store special, etc. and that is it.

We have received positive feedback and very few who unsubscribe.

Linda Wright

editor's note:

Linda is also the author of an interesting book on marketing via the bathroom, Skip to the Loo

The subtitle is "Skip Big Ticket Advertising and Build Business with Better Bathrooms"

Jerry Harmen - Madison Photo Plus - Madison, NJ, USA - www.madisonphoto.com

Madison/Chatham This Week let us say great things bout our store in an editorial style, such as

"The easiest part? That's simple -- mixing business with pleasure.

"I believe that if you don't like doing what you're doing, pack up and do something else. Life is too short to spend not enjoying what you do, as well as the people around you, on a daily basis. No one prefers to deal with unhappy people."

Read the rest of the story

July 16, 2008 - July 17, 2008 - PMA Latin America Imaging Conferences Santo Domingo, Dominican Republic Renaissance Jaragua Hotel & Casino

August 10-14 - IPI Convention, Las Vegas, NV, USA

August 12, 2008 - August 13, 2008 - PMA Latin America Imaging Conferences Lima, Peru Sheraton Lima Hotel & Convention Center

August 18, 2008 - Annual Golf Outing of the NY/NJ Metro Division of PMA. Cherry Valley Club, Garden City NY. Contact Joel Paymer for details 212-753-5128

September 11, 2008 - September 13, 2008 - PMA Canada Exposition 2008 Palais des Congres de Montreal Montreal, Quebec Canada

September 13-14, 2008 PMA Northern California Division Annual Meeting and Tabletop Show "Veni, Vidi, Visa" (I Came, I Saw, I Shopped!) Cache Creek Casino Resort, Brooks, CA

October 3-4, 2008 PMA North Central Division Annual Meeting Riverwood Inn, Otsego, MN

October 10-11, 2008 PMA Pacific Northwest Division Annual Meeting Seattle, WA

March 1 - March 2, 2009 - DIMA 2009 Las Vegas, NV, USA

March 3 - March 5, 2009 - PMA 2009 Las Vegas, NV, USA