Grant P. Hatch - Spectrum Photo - Wolfeboro, NH, USA - www.spectrumphoto.com

Good day Mr. Bill.......and you too Chris!

Having not submitted anything to the Marketing Newsletter recently, I thought it was time again.

With the current economic climate, customers are certainly very price sensitive. Consumers who have not looked at coupons for years, or ever, now do. Being aggressive with them can make a difference in your business.

The attached Yellow coupon was part of a coupon booklet that was directly mailed to consumers in our geographic area. In addition to the coupons in that offering, it also refers customers to our website where we posted the Blue BONUS coupons as printable PDF's for easy downloading.

Black and White variations are used for print advertising in area newspapers. Since I own a radio station, my broadcast ads describe various goods and services available at Spectrum Photo, and I again refer listeners to our website to print coupons. We are looking to drive, and increase, store traffic through the aggressive use of coupons, while not degrading the value of the Spectrum Photo brand.

Being sure not to forget what the expert photo-marketer, gentleman Ron Inkley said; we always strive to make sure that processing envelopes at Spectrum Photo leave with a stuffer. Not doing so is a missed opportunity for another impression upon your customer!

You have complete permission to reprint the attached PDF's for any and all purposes.

Lori Rupp - Kohne Camera & Photo - Perrysburg OH, USA - http:/www.kohnes.com

I was just re-reading the Sept 20, 2007 issue - MMIE #222, Idea #2 and thought I would add a little extra that we do to secure that "digital weekend warrior's" business.

Chuck talked about putting packages together for them (weekend shooters) and a few other ideas. Here's a bit of what Chuck said:

Chuck Klingensmith - The Photo Place - Youngstown, Ohio, USA We have found some success marketing to the customers of what I call the "new breed" of pro photographer. Characteristics of this "new breed" include:

They are happy making $50-60/hr and their customer saved $3000 on their wedding photos.

We print a card that I have attached here that looks like a gift card from the photographer. In fact, it states "A Gift from "photographer's name or logo" (the sample here doesn't show the photographer's name but you should if you do this) for the bride and groom or senior. The gift is a free 8 x 10 from Kohne's and 10% off their entire first order. This ensures the photographers prints won't be printed by inexperience BB stores and that their prints will look good. Also the customer gets a "feel good" about the photographer for the gift.

Hope this takes that idea one step further!

HAPPY NEW YEAR!

March 26, 2009 - 6:30 pm - An Evening with Bill McCurry at The Auckland Conference Centre, Remuera, Auckland NZ

June 5-7, 2009 - PMA Dixie Division Annual Meeting - Holiday Inn of Dahlonega, GA (about an hour north of Atlanta) - details to be announced.

February 21-23, 2010 - PMA '10 - Anaheim, CA