|
| |
Issue
333 -
February 11, 2010
|
|
MMIE #333 - McCurry wants to work with you in
Anaheim
|
|
|
|
Hello
-
We're getting down to the wire, and if you're not
planning to travel to Anaheim for the DIMA, PMA and
other conferences - maybe you should reconsider.
Right now there are some phenomenal last minute
airline fares available.
If you are planning, here's a couple of tips for
getting the most out of the convention: |
|
|
|
|
Idea # 1 - Share ideas with McCurry at
D-42
At Bill's Marketing Idea Exchange 8
years ago, a tradition was born. That
tradition led, among other things, to
this newsletter that has now published
more than 300 unique issues.
Session D-42 - the DIMA Marketing
Idea Exchange.
From big marketing concepts to little
promotional gems, the DIMA Marketing
Idea Exchange is guaranteed to provide
at least three actionable ideas to
implement immediately into your
marketing plan. If you've never been to
the DIMA Marketing Idea Exchange, come
see why this DIMA tradition is
considered the most cutting-edge
marketing hour you will have . . . It s
a tradition that is 100 percent new
every session with the latest, freshest,
and hottest moneymaking concepts in
imaging.
Saturday, February 20, 1 pm |
|
|
|
|
|
Idea #2 - On the last day of the show
PMA 2010 Retailer Hot Picks
Even before the doors open, our
amateur spies will be checking out
what's new and what's hot. We know that
you'll be doing the same.
But finding the most exciting new
products at PMA 2010 - the ones that
will give you the best chance to put
money in your pocket - can be a big
task. Let our retailers and buying
groups tell what they think will be the
hot sellers this year.
In one hour you'll hear 25 of the
best ideas on the trade show floor from
experienced retailers. They'll uncover
more on the floor for your success than
you can in a full day. Did you see
Fuji's 3D at last year's PMA? Most
attendees missed it . . . but not if you
were at last year's Hot Picks. It's
Tuesday at 10:30 on the trade show
floor. That gives you time after Hot
Picks to go out to the respective booths
and see the actual product you found out
about. |
|
|
|
|
|
Idea 3 - Helpful hints for the
convention and conferences
3 airports serve Anaheim, and it's an
expensive cab ride from any of the
airports to the convention hotels. PMA
has arranged discount coupons for
shuttle services that will make your
trip easier.
Shuttle Discount Information.
Follow Me is the official
iPhone/iPod Touch application for the
PMA 2010 Show, February 19-23, 2010, in
Anaheim, CA. Know where you are on the
show floor and navigate like a pro with
our interactive maps, search the
exhibitor directory, or create your show
schedule by choosing sessions you want
to attend and speakers you want to hear.
Download it
Got a different smart phone? There's
an app for you.
Here |
|
|
|
|
|
More top choice sessions
Sunday, February 21 - 9:00 a.m. -
10:15 a.m. - Great brains assembled
in the General Session panel, definitely
worth hearing - and you don't need to
buy a ticket . . .
- Gabe Cano, Specialty Services
Custom Photo Lab
- David Guidry, Lakeside Camera
Photoworks
- Richard Moross, MOO
- Gaby Mullinax, Fullerton
Photographics
- Brad Jefferson, Animoto
- Robert L. Hanson, Harold's Photo
Center
Get there on time (or early?) to get a
seat . . .
at 9:00 sharp they award the
Distinguished Service Award which has
special meaning for many this year. If
you have any interest in framing, one of
the awardees is Vivian Kistler who
unfortunately lost her battle with
cancer last month. She was a strong
advocate of PPFA and always with a smile
helped many of us who didn't know a
framing nail from a hang nail.
Other awardees are leading photo
retailers who gave unselfishly of their
time and energies to help their fellow
dealers.
- Brian Noble of Massachusetts
- Don Spring of Ontario
- Richard "Robbo" Robertson of
Australia. (yes, Robbo is so 'bigger
than life' he's from a whole country
while the others are from a single
state/province.)
Beside the panel, it will be worth your
time to hear what these three leaders
share at the microphone. Entertaining
and educational.
Tuesday, February 23 - 8:00 a.m. -
9:15 a.m. - Building Your Business
with Social Media with Guy Kawasaki -
Ever heard him speak? If you have,
you'll be in the audience for this one .
. . no tickets needed for this event
either . . . Plus, again if you get
there on time you'll see frequent Idea
Exchange contributor Alan Logue of Hutt
Street Photo Adelaide, Australia receive
the well deserved International
Territorial Vice President of the Year
award. Margaret Remy will receive the
USA TVP of the Year. |
|
|
|
|
|
Calendar of Industry Events
February 11, 2010 - International
Photographic Council (IPC) presents
annual Hall of Fame Award to Fred Lerner
at the United Nations
February 19-23, 2010 - PMA '10
kicks off in Anaheim, CA. Conferences
begin the 19th and the trade show begins
the 21st.
http://pmai.org/pma2010_home.aspx
March 2-6 - CeBIT, Hanover,
Germany
June 3-6, 2010 - PMA Australia,
Melbourne
http://www.pmaaustralia.com.au/
June 21-24, 2010 - IPI Members'
Retreat and Supplying Partners Trade
Show, Henderson, Nevada. Members
only
July 16-20, PRO Members' Convention
and Trade Show, Cleveland, Ohio -
Members only
September 21-26, 2010 Photokina
in Köln, Germany.
http://www.photokina-cologne.com/
September 22-25 - CEDIA Expo,
Atlanta, GA |
|
|
|
|
Remember to send us your marketing ideas, as well as
comments on those ideas posted by hitting your reply
button or emailing to editor@mccurryassoc.com.
Your colleagues may also get the newsletter free in
exchange for submitting ideas. Give them this link
to sign up but remind them they have to share:
http://photoimagenews.com/mccurry.htm
Please Enjoy, Consider and Profit from these ideas.
All the Best, Bill
Terms of use
William J. McCurry, Chairman
McCurry Associates
|
|
|
Terms of use for this community
|
 |
 |
| previous
issue |
next
issue
(available after it is published) |
|
|
|
|
