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Issue
359 -
August 12, 2010
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MMIE #359 Marketing to women in New
Zealand
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Hello -
Are you familiar with Google Documents,
the convenient way to save all your data
online without cost? That way, when your
computer crashes and your data scrambles
you can access the info from any other
computer connected to the internet.
On the other hand, if your Google
Documents get scrambled you lose
everything. And if that document is
titled "Marketing Idea Exchange
Submissions" and it disappears,
Wednesday night becomes a little too
crazy. (Wednesday night is when we wrap
up the MMIE.)
Which is a long way of saying that
any submissions you sent, which did not
already appear in print, are gone.
Please send some more.
Thanks. |
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Idea # 1 - Marketing to
women down under
Angela Haig-McAuliffe -
Prolab - Dunedin, New
Zealand
www.prolabnz.com
Please feel free to share
my photos and plans with
others, including my women's
product ideas. I'm always
searching for new ideas that
will expand Prolab but
always keeping cost in mind.
The things I choose to do, I
always look for "do it
yourself" options by doing
lots of research and
learning.
Anyway, I'd be interested
in any feedback you get on
my ideas.
Thanks for the kind
words. It's encouraging to
share ideas and get positive
responses back.
Hi there Bill,
Long time no see. How are
things in your part of the
world? Lots have happened
here this year for us. We
have added a small meeting
area/gallery for my studio
in the back of the shop. I
think it makes the shop look
very cozy now (see attached
photos).

We have also redone the
exterior of the shop with
bright images which looks
great and vibrant.

Craig and I have also
added to our family this
year.

Baby Boy Leo Blake
McAuliffe arrived July 28, 4
weeks early weighing 2.3Kg
(5lb). We spent 10 days in
the hospital in intensive
care due to Leo not
maintaining his own body
temperature and getting some
jaundice. We're at home now
and doing well. Frankie is
enjoying being a big sister
and the photos have already
taken over the household. We
once again put a birth
notice in the newspaper
under 'Prolab" which keeps
my customers "in the know"
and also is like a little
advertisement for Prolab.
As for business, it's
been tough for the last year
but we have put a few things
in place to gain more market
share in a few areas. Apart
from adding the
meeting/gallery area, we
have been working on adding
an FTP server program for
professional photographers.
This should make it easier
to service the whole South
Island and gain more
photographers into our
professional services
program. I have found a
piece of software designed
by a man in Missouri and am
working with him to make it
happen.
I'm also working on a new
website/venture selling
women's camera accessories.
There is nothing in New
Zealand that sells to women
specifically. As a female
photographer, I have been
trying to personalize my
equipment. My searches led
me to some great camera
straps and camera bags. The
stock here in NZ is designed
by men, for men and there
are many more women
photographers now emerging.
This got me thinking about
some 'girl power' and a
possible avenue to add
another section of revenue
to Prolab.
I'm thinking of calling
it (name withheld because
she hasn't registered the
domain name yet) and
will be working on the
acquisition of stock and web
design while absent on
maternity leave until
December. There's never any
rest for a business owner!
I'm very interested in Kelly
Moore bags and JillE bags
(both from the USA).
Most of the companies I
have approached are more
than happy for my to become
their NZ distributor. I've
been importing Phat Straps
from Texas and they have
been very well received
here.
Anyway, time to go feed
Leo. I hope you are well and
enjoying life.
Kind regards
Angela Haig-McAuliffe |
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Idea #2 - Progress with the
store remodel
Chris Lydle - Chris'
Camera Center - Aiken, SC
USA -
www.chriscamera.com
Our story thus far:
- the beginning of July my
landlord convinced me to
take over the space next to
me, effectively making my
store twice as big. I got
the keys on Saturday, July
31, and started to work.
Here's the
first chapter of the
story.

Remember that clean, open
space you saw last week?
It's getting a little
crowded now.
At the PRO trade show I'd
ordered a huge amount of
frames and told all the
vendors to ship after August
1st. We plan to greatly
increase the breadth of our
selection. In this photo,
Andy is checking in some of
those orders while Stuart is
up on a ladder replacing
burned-out F40 T12
fluorescent bulbs.

Nathan Shealy, my general
contractor, will be making
this wall go away. (we'll
conserve the slat wall for
other display.)
Today - Thursday
August
12th - they pull the permits
and drop the tools and
materials off at the store.
On Friday they will cut into
the wall from this side,
leaving the side which faces
our current store site
intact for the day.
About the end of the day
we'll take out the last
cabinets and that slat wall.
Saturday the walls open
up. We'll be hanging lots of
PVC sheeting to keep sawdust
to a minimum.
While our plan is to be
open for everything
Saturday, we won't process
or print film. Although Nate
plans to keep sawdust to a
minimum - we can't maintain
clean room working
conditions under these
circumstances.

We'll be moving and
refacing a lot of the IKEA
unfinished cabinets that we
currently use. This
finishing bin will find a
new life on the other side
of the wall.

This 8-foot section of
kitchen cabinets had been
our entire studio lighting
display. Now studio lighting
will get a room of its own,
a room that will make it
much easier to run classes.
For the first time it will
be easy to teach sessions in
the daytime when the store
is open. Will that be good?
We'll report as the project
unfolds. |
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Calendar of Industry Events
September 11-13, 2010 -
PMA Canada Toronto
Congress Centre, Toroton,
Ontario, CA
more information
September 21-26, 2010
Photokina in Köln,
Germany.
http://www.photokina-cologne.com/
September 22-25 -
CEDIA Expo, Atlanta, GA
November 15-17, 2010 -
6Sight Conference - San
Jose, CA, USA -
http://www.pmai.org/6sight_09.aspx?id=15274
June 23-26, 2011 - PMA
Australia, Sydney
http://www.pmaaustralia.com.au/
June 27-30, 2011 - IPI
Members' Retreat and Trade
Show - Henderson, NV USA
- By invitation
July 16-20, 2011 - PRO
Members' Convention and
Trade Show,
Jacksonville, FL- By
Invitation
September 6-9, 2011 -
DIMA Conference, Las
Vegas NV USA
September 8-10, 2011 -
PMA Convention and Trade
Show, Las Vegas, NV, USA |
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Remember to send us your marketing
ideas, as well as comments on those
ideas posted by hitting your reply
button or emailing to
editor@mccurryassoc.com. Your
colleagues may also get the newsletter
free in exchange for submitting ideas.
Give them this link to sign up but
remind them they have to share:
http://photoimagenews.com/mccurry.htm
Please Enjoy, Consider and Profit
from these ideas.
All the Best, Bill
Terms of use
William J. McCurry, Chairman
McCurry Associates
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McCurry Associates | 301 North Harrison
Street - Suite 677 | Princeton | NJ |
08540
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