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Issue
379 - February 10,
2011
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MMIE
#379
- a
Fort
Worth
success
story
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Hello
-
How
do
you
go
from
zero
to
$5
million
in
sales
in 8
short
years
. .
.
and
own
your
own
building
in
the
meantime
. .
. ?
It's
been
a
wild
and
crazy
ride
for
Fort
Worth
Camera
but
owner
Jeff
Masure
reveals
how
his
future
will
be
much
"more
organized
and
we'll
be
that
much
more
of a
ferocious
team."
You'll
hear
how
Jeff's
learning
through
trial
and
error
didn't
work
for
him.
Discover
what
launched
Fort
Worth
Camera
to
grow
and
prosper
while
similar
businesses
stagnated
and
withered
during
the
same
time
period.
Jeff
has
a
unique
outlook
on
life
and
business,
a
fantastic
team
he's
built
and
a
loyal
customer
base.
Listen
in
(or
read
the
transcript
which
includes
pictures)
so
you
can
be
inspired
and
find
ideas
to
make
your
business
grow
and
prosper.
That's
on
the
newest
DIMAcast,
Here's
a
direct
link
to
the
DIMAcast.
Better
still,
download
the
PDF
and
you
can
see
the
photos
of
Jeff's
operation. |
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| Idea # 1 - Making the best of a snowy day
Michael St Germain - Concord Camera Store - Concord, NH USA - web site
With more snow in the forecast, our forecast at the store was zero customers, zero business, zero dollars in the till. I quickly put together an email campaign offering discounts for ordering based upon the official depth of snow recorded.
Thirty customers took advantage of the 11¢ off, with a total of 1546 4x6 prints.
A lot of money? No. More than we would have had without the mailing? Yes.
We'll do it again and with the weather forecast plan a couple days ahead and send out several email blasts with a build up to the great storm savings. |
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| Idea # 2 - Future Proof Your Customers' Images . . .
David Guidry, Lakeside Camera and Photoworks, Metairie, LA, USA website
Whether you're doing shoebox scans or back up CD/DVD off your kiosk there is the nagging feeling that in a short period of time the media you put the images on won't be readable.
Certainly prints will always be able to be enjoyed by customers.
Just think, what would have happened if images were stored on reel to reel tape, 8 track tape, floppy disks, etc.
If your customer has their video on Betamax, can they see it today? VHS has almost disappeared. How much longer will CD or DVD be around?
Lakeside now offers customers the opportunity to have their images "Future Proofed" by returning their scans and files on an external hard drive. The images could be downloaded onto any computer in the future and the images retrieved and/or used to share the family memories.
We buy the hard drive from local supplier and include it in the cost of the project, not as an individual line item. We're not in it for the profit (or lack thereof) on the hard drive. We're doing it to be sure our customers images are accessible for generations to come. Our customers know we care and are serious about image protection. |
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| Idea # 3 - The details behind Bedford's phone image harvesting
Editor's note: Last week's MMIE submission from Bedford's (archived copy) brought a lot of reader inquiries - in particular "how do you do it?"
Not inquiries about the promotion but about the work flow. So here's the follow up:
Jeff Beauchamp - Bedford's Camera and Video - Fort Smith, AR, USA - website
Our Fort Smith store manager has put together a file to guide you, but there are thousands of Internet links that may also guide you. We see all types of phones, but the iPhone is most common. Each requires a little different method, perhaps at first only promote the service for I phones! U will be surprised how many need this service and do not know where to go! Let me know if we can further assist you,
Jeff Beauchamp, Bedford Camera & Video
Downloading images from phone to a computer:
After connecting with the phone's usb cable, open "my computer" ("computer" on Windows Vista). You should see a drive labeled "Apple iPhone" or something similar. Double click on that icon, which will open to show you another folder. Keep double clicking on succeeding folders until you see the pictures on the phone.
What I do is make a new folder on the desktop, then select the photo(s) to be downloaded. Then, click and drag to that folder on the desktop. Disconnect the phone. Done!
Sounds simple, but... :)
Larry Millican, CPC
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| Calendar of Industry Events
February 17-24 - WPPI - Las Vegas, NV - http://www.wppionline.com/storage/2011/home.html
February 18-20, PSPA and SPAA Annual Conferences, co-locating with WPPI, Las Vegas, NV - www.pmai.org/pspa-spaa2011.
February 25-27, 2011. PRO Spring Merchandising Seminar and Trade Show - Las Vegas, NV - By Invitation
April 9-14, 2011 - NAB Show (National Association of Broadcasters) - Las Vegas, NV - NABshow.com
June 23-26, 2011 - PMA Australia, Sydney http://www.pmaaustralia.com.au/
June 27-30, 2011 - IPI Members' Retreat and Trade Show - Henderson, NV USA - By invitation
July 16-20, 2011 - PRO Members' Convention and Trade Show, Jacksonville, FL- By Invitation
September 6-9, 2011 - Industry education at CliQ 2011, Las Vegas NV USA
September 8-9, 2011 - Industry-only show days at CliQ 2011, Las Vegas, NV, USA
Sept. 9-11, 2011 - Enthusiast and aspiring pro education at CliQ 2011
Sept. 10 -- Enthusiast and Industry show day at CliQ 2011, Las Vegas, Nev. USA |
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us
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marketing
ideas,
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well
as
comments
on
those
ideas
posted
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hitting
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button
or
emailing
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Please
Enjoy,
Consider
and
Profit
from
these
ideas.
All
the
Best,
Bill
Terms
of
use
William
J.
McCurry,
Chairman
McCurry Associates
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