McCurry Associates Marketing Idea Exchange Archives

Volume 41 - April 18, 2003

Bill McCurry McCurry Associates wmccurry@mccurryassoc.com (800) 553-1332

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Idea #1 - Profitable Marketing Ideas with Guaranteed Results

   (Shameless plug - but well worth your while!) Bill McCurry will be keynoting in 17 US and Canadian cities in the Agfa Success Seminars starting the first week in May. These are not Agfa commercials - they are hard hitting working sessions designed to help photo imaging firms improve sales and profits, regardless of what equipment or paper they are using. The ideas shared are all new for this year's Success Seminar - More information available at:

http://www.photoimagenews.com/agfaseminars.htm
OR
http://www.photoimagenews.com/agfaseminars.htm
OR
(800) 926-2432

   Agfa will give each company that attends a copy of Bill's newest book, Digital Guerrilla Marketing for their company library. They'll even feed you food along with ideas that will grow your business. Truly space is limited in some cities so call now to reserve seats for you and your team (and to be sure they save a book and some food for you too!) See you there.

Idea #2 - Accessories are needed by customers; make it easy to shop them
Martin Wagner, RINGFOTO - Germany www.ringfoto.de

Idea #3 - Recycle your materials to build repeat customer relationships
Catherine Logue - Minilab Training Center, Australia - trainingforlearn@ozemail.com.au

   We have been endeavoring to recycle much of the waste products in the store. We have found the local refuge now takes all our plastic film containers for their clients for their daily pills. Our dead film cartridges have been labeled with our store contact details and turned into key rings.

   The local council now collects all plastic bottle containers and cardboard for recycling, old work bag sheets are recycled as paper waste, and PMA collects and recycles the OTUC cases.

Celebrate National Photo Month in May

   May is National Photo Month, and Photo Marketing Association International can help photo imaging businesses increase their sales during this event with attention-getting promotional materials.

   Photo imaging businesses throughout North America, Australia, New Zealand and the United Kingdom can obtain camera-ready logos and several clever suggestions to encourage picture taking and ways to promote photography throughout the month.

   Contact PMA Business Resources at (800) 762-9287 or (517) 788-8100, or visit the PMA website at www.pmai.org/new_pma/business/npm/national_photo_month.htm to view the photo month materials and download camera-ready art.