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McCurry Marketing Idea Exchange Issue 425 - January 26, 2012

Bill McCurry
McCurry Associates
wmccurry@mccurryassoc.com

609 688-1169

 

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  Can you find time to do 3 things?
  January 26, 2012

 
  Hello -

Christmas, New Year's, Holidays, PMA@CES, all those are behind you now . . . admit it, things are slower than you'd like and you can make the time NOW to make a change that will improves your position and our industry. Three simple quick things that can make a difference,

 
 
1. Write your Congressperson OR call their office

Tell them why the sales tax issue is important to your business, to your community and to your state. Remind them of the vacant retail space around you and how that drags down the employment in your area. Let them know this issue makes a difference to your community and the people that elect them! Here's a like to the letter PRO members delivered to Congressional offices last month. Even if you're a PRO member and signed their submission, another personalized letter will help push this through. It's of critical importance to the future of retail and the future of our communities.

Remind your legislators that the internet sales tax exemption takes much-needed revenue from their home state.

 
 
2. If you sell hardware . . . check out this article

Article It talks about Target's demand to manufacturers they protect Target from Showrooming. Target has opened the door. Pick two of your biggest hardware manufacturers and call or write them NOW that you too need protection from this predatory practice. Send them this link to the article - you now have Target and the Wall Street Journal on your side. Your suppliers need to hear that they will soon only have Amazon as their sole retailer . . . .

 
 
3. It's a new year . . .

. . . and your friends in the industry need ideas, different concepts, brainstorming thoughts. Your dues to the McCurry Marketing Idea Exchange are due . . . send in your idea this week . . . Remember that anything someone hasn't heard before is a "secret" . . . so it maybe something you've been doing for years and it can be new to someone in a different time zone or different country. Share now!

 
 
Did you notice a theme in this issue?

You're not alone . . . you may think of yourself as an island . . . The truth is you must be part of the larger world around you . . . to help yourself and to help others who will turn around and help you. Don't put it off . . . do it now so you and those like you can prosper in 2012 and beyond.

 
  Your colleagues may also get the newsletter free in exchange for submitting ideas. Give them this link to sign up but remind them they have to share: http://photoimagenews.com/mccurry.htm

Please Enjoy, Consider and Profit from these ideas.

All the Best,

Bill


William J. McCurry, Chairman

McCurry Associates

phone: 609 688-1169
 
 

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