|
|
McCurry Marketing Idea Exchange Issue 426 - February 2, 2012
Last week we said "Lesson #1 of a trade show is
attendees won't approach people sitting down as quickly
or as openly as they approach people who are standing
up, smiling and greeting attendees who walk by the
booth. "One of the complainers was right next to one of the
booths that was super busy. They sat and watched the
booth next to them be busy and engaged all day but
didn't get off their chairs. There's a meaningful lesson
here for observant business people." Editor Chris Lydle is actually going to be
experiencing this first hand as he works a booth at the
WPPI show in Las Vegas later this month. Chris will be
in the AAA Imaging booth, come on by and see how he's
doing staying positive, standing on the booth's edge and
smiling for 3 days in a row! Roger Christian - University Camera -
Iowa City, IA, USA -
ucamera.com Bill: Amen on the sit-downs in the both. It appeared the biggest time-waster at
the show was the everything-enabled phone in
which these people seemed to be so absorbed.
I stopped and talked to a couple of
first-timers (well, I didn't know they were
first-timers), and asked why they were there
if they weren't out in front greeting
EVERYONE who came by. Otherwise, I told them, they may as well
pack their tent and head back home NOW. My next pass by the booth showed they had
gotten the message. Good to see you, congratulations on your
award and thanks for your help, support and
friendship for 20+ years. Roger Christian. Angela Ciliberto Director of Operations
C-Direct Pty Ltd Subject: RE: The missing link - from this
morning's newsletter Hi guys, Good luck with this campaign, however the
Australian campaign against tax free imports
on line has been unsuccessful and our
government failed to respond to our local
campaign. Australian retailers and distributors are
battling against online cheap imports also.
In our market we also have to contend
with the notion that we can afford to pay
more therefore the prices to distributors
and retailers is higher again than what our
US cousins are paying. It's time manufacturers realised it's a
global market Australian consumers are well
equipped to shop online and if manufacturers
want local representation of their products
they need to get on board. Invisibility will
not help online sales either. Best Regards, Angela Ciliberto Director of Operations C-Direct Pty Ltd Bill's thoughts on this topic: Country specific pricing is coming under
immense pressure. The web and parcel
delivery has made global pricing
irregularities transparent and consumers
aren't buying it. Think New Zealand next to
Australia, Canada/USA or even the UK
compared to EU. Smaller markets have higher
per unit costs of doing business.
Manufacturers had a rationale for charging
more. Governments added expensive work rules
and mandatory benefits which has caused
increased costs for that local economy. As
Greece and others are finding out,
restrictive and unrealistic governmental
work rules may keep short term jobs but long
term cause immense pain and economic
disaster. B&H is a worldwide powerhouse. Australian
retailers told Bill that high management of
Canon Australia reported B&H buys more from
Canon than all of Australia. True or
hyperbole? These retailers believed the
source as very knowledgeable and credible.
New names are popping up in Hong Kong and
other overseas markets with alleged direct
connections to major CE factories solely to
ship into countries with high costs of doing
business. The answer? Hard to see the future but
we've listened in on too many manufacturers'
conversations about closing smaller country
operations and consolidating their
sales/marketing offices in the larger
country. This reduces costs and allows the
manufacturer the economies of scale. It also
reduces the support and attention consumers
and retailers receive in the smaller
countries. Be watchful of these consolidations and
global leveling coming to an area near you.
We're very interested in these trends so
call or drop a note with your perspective.
There were conversations at CES with key
customers about the potential of combining
Canada and US marketing teams. The Global
Distribution Model is coming. Dale Farkas - Dale Laboratories -
Hollywood, FL, USA Hello Bill, I know that the majority of photo
specialty dealers would like to see
interstate sales taxes imposed by the
Federal government, where businesses in one
state are required to meet the sales tax
requirements of other states and collect and
remit sales taxes. You are espousing that
view in your newsletter. Dealers view this
tax as a way to level the playing field
against online retailers (under the pretext
of providing more taxes for their states).
I have to take a contrarian view. The Founding Fathers specifically
prohibited the imposition of Interstate
tariffs, which these taxes represent. Their
reason was simple. They wanted to create one
large economic entity where no state would
put a burden of taxation on the citizens of
another. So, Virginia was prohibited from
stationing a tax collector on the turnpike
from Maryland...as were all the other states
relative to their neighboring states. Their
foresight in prohibiting interstate tariffs
helped to create the economic prosperity of
our country. Yes, this was before the time of
computers, where sales taxes for various
states could be collected. But, even with
computers many states have extremely complex
sales tax codes. Certain counties charge
more for sales tax than others...and ZIP
codes don't follow county lines...making the
implementation of interstate sales taxes
complicated. So, the likelihood is that the
sales taxes charged by one state to stores
in another would be at the highest tax rate
of the state that wants taxes to be
collected. Therefore, I'm against this sales tax
across state lines from a constitutional,
historical and national-good point of view.
I'm also against it pragmatically. We have two businesses under our roof.
Our direct mail photo lab has customers in
all 50 states, Puerto Rico, DC and the U.S.
territories. We also do an international
business (which requires complex and
time-consuming customs documents). Our
camera sales outlet sells photographic
equipment over the Internet and by incoming
phone orders to the same dispersed
geographic area. Yet, we still consider
ourselves a small business. Collecting sales
taxes for fifty different states, plus the
District of Columbia and U.S. territories
and commonwealths would be an onerous task.
Let's put this in terms of your
newsletter. All you charge for this
newsletter is a submission of one idea per
year. You don't charge a specific dollar
amount. But, let's say you charged $1 per
month to each of your subscribers. How would
you like to be responsible for generating 52
reports and mailing out over fifty checks
every single month? Assuming that you would
be dealing with each state or government
entity separately this would require
approximately 52 reports (including DC &
Puerto Rico). So, in a year your reports and
checks would be multiplied by 12 for a total
of 624 checks/reports mailed out per year.
You would have to pay for the accounting
labor to create the reports, plus postage,
plus bank fees on the checks. How many hours
and dollars would this cost your business?
Ask nearly any business owner what he
wants and he'll tell you he wants the
government to stay out of his business. How
would you (and the other dealers who want
this penalty tax against B&H and Amazon)
like to have a government requirement that
you must create as many as 624 reports and
cut that many additional checks each year?
Remember, that this interstate tax cuts both
ways. Any company that does any interstate
business would be subject to its
requirements. An interstate tax requirement may not be
a big deal for Amazon (in terms of the work
or extra reporting and check-writing
expenses)...but it sure would be for us!
(Since our photo lab business is separate
from our specialty camera business we'd have
1248 reports!) You're welcome to edit this in any way
you want. I'd just like you to understand
that there are those of us in the industry
who are very much against having more
government requirements placed upon our
companies. This sales tax thing would be a
biggie. So, I'd ask you and your readers to
rethink this "holy cow" of the specialty
camera dealers. Best regards, Dale Professor McCurry weighs in: We don't claim to be lawyers and we're
not politicians - we should clarify the
points Dale raises . . . first, we'll
totally pass on trying to determine what the
intention of the US constitution says. Most
of the time The Supremes can only decide
cases by a 5-4 vote . . . . Congressman Womack is sponsoring one bill
(with Congresswoman Speier - Republican and
Democrat, respectively) that has a minimum
threshold for reporting of $1,000,000 in
internet sales or $100,000 per state. All
the proposed legislation we've seen calls
for single sales tax rate for each state and
simplified payment processes. If these
things are important to you then include
them in your communication with your elected
representatives. From this discussion also came an
anonymous voice wanting to raise the issue
of bigger trucks on residential roads. She
claimed her street needs repair from
cracking asphalt but her town uses sales tax
money for local road repairs. . . yes, you
get the connection - she's blaming larger
UPS trucks bringing internet packages at
Christmas for her roads - these trucks pay
gas tax but nothing into her local town's
treasury . . . she ended saying that the
pressure on the town landfill was also
growing with packing materials from the
internet shipments bulking up the waste
stream much more than retailers' trash
would. It would appear we have hit close to home
with these issues - our point was to speak
up, let your voice be heard to your
representatives . . . it's why you elect
them and why they get the big bucks. Howard Copeland - Scott Camera and
Photography - Peekskill, NY, USA Bill - would a more positive strategy be
to move for the elimination of all sales tax
since it is no long able to function as
intended? Certainly such an approach serves to put
retail businesses on the side of the
consumer, seeking to reduce the prices they
pay for merchandise. Raising revenue for the government should
not be our problem! Your editor, who lives in the
sovereign state of South Carolina, just
received this e-mail from Amazon: Hello from Amazon.com, As you may or may not be aware Amazon.com
LLC is not required to collect sales or use
taxes in all states, including the state of
South Carolina. The South Carolina Department of Revenue
requires us to provide the following notice
to you: You may owe South Carolina use tax
on purchases you made from Amazon.com LLC
during the previous calendar year. The
amount of tax you may owe is based on the
total sales price of the items you purchased
during the previous calendar year. The total
sales price of only purchases you had
shipped to South Carolina in 2011 was
$59.58. This is the amount that you may
include on your South Carolina income tax
return to calculate the appropriate use tax
owed unless you have already paid the tax.
While Amazon.com LLC does not report this
information directly to the state of South
Carolina we are required to provide this
information to you based on South Carolina
law Section 12-36-2691(E)(3). As purchases from Amazon.com LLC can be
made through various sales channels, we have
included directly below your breakdown of
purchases from the various channels. Total sales from www.amazon.com $59.58
Please note the following: The total sales represent all orders that
were shipped to South Carolina during 2011.
Your purchases are subject to use tax
unless an exemption exists under state law
or you have already paid the tax. A sale is not exempt under state law
because it is made through the internet.
(editor's bold face) This information should not be used for
any federal income tax reporting purposes.
We are required to provide this notice in
accordance with South Carolina law Section
12-36-2691(E)(3). Notifications were sent to customers that
had purchases delivered to South Carolina.
If you are not a resident of South Carolina,
the most common reason for receiving this
notification is that you may have sent a
gift to a recipient in the state. In addition, the South Carolina
Department of Revenue requires us to provide
you with the following links that you can
use to get more information and pay any
taxes due: (and they did so) Please Enjoy, Consider and Profit from these ideas.
All the Best, Bill William J. McCurry, Chairman Terms of use for this community
|