 |
directories | store design | education | calendar |
| articles | resources | mccurry | contact us |
|
|
McCurry Associates Marketing Idea Exchange ArchivesVolume 58 - September 3, 2003
We Get By With A Little Help From Our Friends . . . Its a changing world . . . and breaking new ground in this changing world . . . PMA has made Digital Guerrilla Marketing available on line . . . at Barnes & Noble (www.bn.com) If this book has helped you and youd like to share your insights with prospective buyers of the book, please feel free to post your (favorable?) comments. Idea #1 Tell Your Customers "Thank You" and Remind Them Of You Hal du Pont, Jr. - Europa Corp, Vero Beach, FL - In my real life, I sell the top of the line competition shotguns for skeet, Trap, and Sporting clays. We were looking for a way to say thank you after a purchase by our customer, and a nice thank you note didn't seem to be quite enough. We came up with the idea of assorted customer baseball caps, which almost every shooter uses to keep the sun out of his or her eyes. We offer these caps in about 20 colors and styles, and are almost so well known for our caps, that folks who make on the site purchase seem to rush through so that they can pick out their hat of choice. I mail a thank you note in a nice sized cardboard box together with a custom baseball cap. We found that if you send a really nice gift, the customer thinks that they are paying for the gift as part of the gun purchase, and we didn't want that. We sell about 85 guns or spare barrels in a good month, so the mailing of the caps and thank you notes is a major effort, but we are the only ones doing this in our industry, and it pays off handsomely. We have a digital photography division in our Art Galley which we run in connection with our gun sales business, and we are going to start with the caps in the Photo division as well when we sell a digital camera or custom enlargements, just as we do with Oil paintings. Idea #2 Digital Creates New Services, New Opportunities, New Profits Frank Lucido Greens Camera World, Salinas, CA We now can take an additional advantage of our Noritsu Digital lab and make prints from slides quicker, easier and cheaper than ever before. With every roll of E-6 dropped off for developing we offer a D&P service. If the customer wants prints of the slides at the time of processing it is only 24 exp $6.00 /36exp. $9.00 additional. About 25% of E-6 users are now D&P customers. Idea #3 Sell The Camera, Make a Long Term Photofinishing Customer Jack St. Pierre - Gene's Camera Store - South Bend, IN www.genescamera.com When we sell a digital camera, we give our customer a certificate for 24 free prints made with our digital mini lab. We try to get the customer to think of us when they need high quality photo finishing from digital. We also give a customer who buys a new film camera a certificate for 50% off of their first roll of film processing with their new camera. Idea # 4 James Delahunty - DeLamac Digital Imaging, AUS - james@healthnut.com.au These may be old ideas but they still work - - - A. With our Digital Mini Lab we able to make templates that promote certain specials or services. We print them on photo paper one at one time so as to be able to insert them in the customers work with their finished D&P. B. For Digital camera users we print up a template (info often on back of Digital Media) of number of pixels, sizes of Digital Media along with expected number of prints. C. Use the term "Digital Film" instead of "Digital Media". Upcoming Imaging Industry Speaking Events with Bill McCurry We hope to see you there . . .
|
