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McCurry Associates Marketing Idea Exchange ArchivesVolume 74 - March 11, 2004
Welcome to Issue 74 of McCurry Marketing Idea
Exchange. Please send us your marketing idea as well as comments on
those ideas posted by emailing to editor@mccurryassoc.com.
You may offer free subscriptions to your colleagues by telling them to send an
email to editor@mccurryassoc.com
- Ask them to include their name, store name and city in the body of the email -
privacy is protected, see below. Please Enjoy, Consider and Profit from these ideas. All the Best, Idea #1
– PMA Comes Through Again Grow, Change and Prosper . . . Stay The Same and Wither . . . Your Choice. This idea exchange doesn’t take paid advertising . . . we will sometimes share things we think are of benefit to you, our fun loving and profit oriented readers. This is one of those. PMA is doing a traveling road show, starting with a list of ten cities . . . the one day seminar is entitled “Digital Minilab Makeover” . . . we encourage you to check it out if you’re in a quandary how to cope with the changes in imaging at retail. You can find more info at http://makeover.pmai.org. PMA’s premise behind this is to help independent retailers implement “experience marketing” and reinvent their business so price isn’t the only differentiator. You’ll hear the concepts that will keep your lab around for years to come . . . and boost your profits as well.
Get creative when you look at the cities and dates. . . . Tie it into a
romantic get away with your significant other ( Idea #2
– Keep Customers Excited In Your Business Britini Sanchez, Ferrari Color,
If your company is planning to build a new office, Ferrari Color has come
up with a creative way to get customers interested in the move, well before it
takes place. Ferrari Color designed a lobby display so customers can follow the
building process. The display includes a building rendering, a raw-ground photo,
a groundbreaking photo and chronological photos outlining the construction
process. Accompanying the photos are informational postcards that act as a move
reminder as well as answer frequently asked questions. To add an extra element
to the design, Ferrari Color hung their official groundbreaking shovel along
side the pictures.
You can view the Lobby Display large print as well as the informational
postcard at:
http://www.photoimagenews.com/images/ferrarimove.pdf
http://www.photoimagenews.com/images/ferrarihardhat.pdf If you have any questions about the display please feel free to contact me at 801.355.4124 or e-mail me at bsanchez@ferraricolor.com. Idea #3
– You’ll Never Know . . . Chris
Wilkinson, Photo Plus Holdings Ltd – We ran an interesting campaign recently to remind customers not all photo stores are equal! With the catch phrase "You'll never know just how good your photos could be - till you try Photo Plus!”
It created the ideal balance of doubt and intrigue to get people
trying us out. Once they're through the door our team are well versed in pushing
our USP's (Ed Note: Unique Selling Proposition) like Prestige paper, enhanced
print quality and other premium features. It's a great promo that works well for
both film and digital! Best wishes Idea #4
– Working With Your On-Line Provider Pays Dividends Ozzie
Rapp, Phopar – We talked LifePics into letting us buy one year subscriptions in prepaid blocks of ten at a reduced price. We than sell a customer a one year subscription on the spot, while they are in the store, for $15.95 and give them 25 free 4x6 prints. This allows them to try on line services as soon as they get to their home or business. This has increased our success rate on people using online services.
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