Photo Marketing Association, International

Formerly known as the MasterPhoto Dealers and Finishers’ Association, the group expanded to include photographic dealers in the early 1940s. The association adopted its current identity, Photo Marketing Association International, in 1974 to reflect the importance of marketing in photofinishing and retailing.

Today, PMA serves over 17,000 members in 100-plus countries. In addition to the United States, there are membership offices in the United Kingdom, Germany, Canada, Australia, Brazil, New Zealand, Italy, France and the Czech Republic. PMA members represent almost every segment of the photo/imaging industry: photo/video retailers; wholesale and mail-order photofinishers; retail minilabs; photo retail/studio operators; electronic imaging service centers; commercial, people and corporate/institutional labs; professional school portrait companies; and photo/video repair technicians.

Any firm involved in the processing, service or retail marketing of photographic or related goods for at least one year is eligible for a voting membership. A cooperating, or nonvoting, membership is available to companies engaged in the manufacturing, distributing, importing or exporting of photographic merchandise, equipment or services.

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Sub-Associations:

• Association of Photo CD Imagers
• Association of Professional Color Laboratories
• Society of Certified Photographic Consultants
• Digital Imaging Marketing Association
• National Association of Photo Equipment Technicians
• Photo Imaging Education Association
• Professional School Photographers Association International
• Society of Photo Finishing Engineers
• Professional Picture Framers Association